Meta Ads Manager, formerly Facebook Ads Manager, is a powerful tool for businesses to create, manage, and track their Instagram and Facebook advertising campaigns in one convenient place. In 2024, several new Facebook and Meta changes were implemented to improve the tool’s functionality and user experience.

So, what’s new? With the rise of interactive and immersive content, Meta Ads Manager has expanded its offerings to include features such as:

  • Dynamic content placement
  • Augmented reality ads and 360-degree videos
  • New targeting and reporting capabilities
  • AI-assisted content creation

These changes impact how businesses and individuals use the platform to promote their products and services. If you are responsible for running social media ads to promote your small business or grow your social network, this blog will help you understand the updates and adjust the advertising strategies you were using last year. Let’s dive into some of those new updates!

>> Are your social media campaigns evolving to keep up with Meta’s changing platform? Connect with us to increase your brand’s visibility online! 

New Meta Ad Formats: Dynamic Content

One of the key changes to Meta Ads Manager in 2024 is the introduction of new ad formats and placement options. Dynamic ads now allow advertisers to create more engaging, personalized ads that resonate with their target audiences. These new formats give advertisers more creative opportunities to capture the users’ attention and drive meaningful interactions.

The dynamic content placement feature allows Meta Ads account holders to upload multiple captions and media options to a single ad. Meta algorithms will automatically determine which graphic and caption is shown to each user depending on the platform and individual user.

Meta rewards those who try out this new method with performance opportunities that lead to improved metrics across campaigns; we recommend social media marketing professionals experiment with this latest offering and explore its benefits. That said, the platform currently offers broad metrics for ad performance rather than reporting on individual captions and media. If your advertising strategies adhere to strict A/B testing, there may be better techniques to capture all the data you need.

The Best Content to Use in Meta Ads

At JB Media Group, we’ll confirm what advertisers worldwide say: short-form video is the king of all content on social media platforms. That means you will be wise to focus on high-quality videos for your paid and organic posts, page content, Instagram and Facebook Reels, and Instagram and Facebook Stories. Our digital marketing team produces short, original animations for several large projects, and this type of content performs exceptionally well.

Enhanced Targeting on Meta in 2024

In addition to new ad formats, Meta Ads Manager has enhanced its targeting capabilities in 2024. Advertisers now have access to advanced targeting options that allow them to reach even more specific audience segments based on their interests, behaviors, and demographics. This level of granularity enables advertisers to create highly relevant and personalized ads that are more likely to drive conversions and engagement. 

Meta has also introduced new retargeting options that enable advertisers to re-engage users who have previously interacted with their ads or visited their websites or Facebook pages. This is an exciting opportunity for social media advertisers because the technique is used widely across advertising platforms, and, when used correctly, the feature will create more effective and sophisticated targeting on Meta.

Enhanced Analytics on Meta Ads Manager

Another significant change to Meta Ads Manager in 2024 is the improvement of its reporting and analytics capabilities. Advertisers now have access to more detailed and real-time ad performance data, including click-through rates, conversion rates, and return on ad spend. This enhanced visibility into campaign performance allows advertisers to make data-driven decisions and optimize their ads for better results. 

Artificial Intelligence (AI) Integration

Meta introduced new AI-powered insights and content-generation tools, as well. Meta introduced these new features to:

  • Provide valuable recommendations on live campaigns
  • Improve ad performance
  • Maximize return on investment (ROI)
  • Help advertisers succeed in their efforts

With this new generative AI addition, Meta can offer personalized recommendations and tips to help advertisers optimize their ad creatives, targeting options, and bidding strategies. Advertisers can now generate multiple ad caption variations with just a few clicks, all optimized for maximum performance and tailored to the user experiences and the specific needs of target audiences. Overall, the future of advertising with AI tools looks bright, and we can’t wait to see how it all unfolds in 2024.

Other Changes to Meta Ads Manager in 2024

Other changes to Meta Ads Manager in 2024 include enhanced collaboration and workflow tools. These tools aim to make collaboration more effective for teams, agencies, and partners on ad campaigns within the Ads Manager platform. New features like shared access controls, comments and feedback tools, and project management capabilities enable advertisers to streamline their workflows and improve communication. 

Meta also introduced its own Meta AI assistant, which is available on WhatsApp, Messenger, and Instagram. Like tools introduced on other platforms like Google, users can now interact with their Meta AI assistant like humans. 

Navigate the Metaverse with JB Media Group!

These changes to Meta Ads Manager in 2024 represent a significant step in improving the advertising platform’s functionality, user experience, and effectiveness. It also presents new opportunities for content, targeting, and campaign strategies. 

JB Media Group would love to partner with your team to navigate the complexities of social media advertising. We can help you leverage Meta’s new features, build successful social media campaigns, and surpass your marketing strategy objectives. Learn more about our social media services or get in touch.