Digital marketing is a lifeline for many modern nonprofits, enabling them to reach a wider audience, raise awareness, and fundraise effectively. However, the costs associated with online advertising can be prohibitive. Google Ad Grants comes as a much-needed remedy, offering nonprofits $10,000 a month in free advertising credit to be used on Google search results pages around the world.

>> If you think you qualify but need help navigating the process—or if you already have a Google Ad Grants account but aren’t sure if your nonprofit is getting the most out of it—JB Media is here to help with all your Ad Grants Management needs. Get expert help today!

Nonprofit organizations that have set up their Google Ad Grants accounts and are ready to start advertising might need additional support to maximize their digital marketing efforts. This blog post will serve as a comprehensive guide to accessing the necessary help, providing a detailed list of tips, FAQs, and their respective answers tailored to address common stumbling blocks for nonprofits leveraging the Google Ad Grants program.

Tips to Find Help with Your Google Ad Grants Account

Managing a Google Ad Grant can be complex and time-consuming, especially if you’re not a seasoned digital marketer. Here are various strategies for finding the support you need to ensure your nonprofit’s ads make the most significant impact.

Tip #1 – Browse Google Ad Grants Support Resources

Google offers many resources designed specifically for eligible nonprofits utilizing Google Ad Grants. The Google Ad Grants Help page is an excellent resource for the application process and setting up your account. Google experts also hold various webinars and workshops tailored for nonprofits. Google also has a dedicated YouTube channel where they share success stories and host tutorials for their nonprofit program.

Tip #2 – Contact Google Ads Support

There are two different support teams: Google for Nonprofits Support and Google Ads Support. If you have a specific issue with your Google Ad Grants account, you should contact the Google for Nonprofits support team. If you have a technical issue with your specific Google Ads, contact the Google Ads support team. Both support teams can provide technical assistance, resolve account issues, and answer questions regarding Google’s policies or platform features.

Remember to stay updated with Google’s latest news by subscribing to their newsletter and following their social media pages. This will ensure you know any new policies, tools, or updates that may impact your nonprofit’s account.

Tip #3 – Join the Google Ad Grants Online Community

Engaging in community forums can be incredibly beneficial, as collaborative learning often provides the solutions you seek and empowers your team to make decisions. We recommend following pay-per-click (PPC) industry professionals, Search Engine Journal, and Search Engine Round Table to stay on top of new developments and fresh tips. The advice shared on industry channels like these doesn’t always make it into the Google support pages. 

The Google Ad Grants Online Community is also a space to interact with other nonprofits facing similar challenges, as well as with Google Ad Grants Certified Professionals who regularly contribute advice and best practices. The community’s collective expertise can offer creative and diverse solutions to marketing and advertising obstacles.

Tip #4 – Engage Google Ad Grants Professionals

You don’t have to go it alone! Work with a certified professional or Google Ad Grants agency with the know-how to take your digital marketing strategy to the next level. Professional agencies can offer tailored support, from Google Ad Grants application to account management and providing ongoing optimization.

This will provide you with expert guidance and ensure that your nonprofit complies with all program policies and regulations.

>> JB Media is here to help with all your Google Ad Grants Management needs. Get expert help today!

Tip #5 – Attend Industry Webinars and Workshops

Staying informed on the latest digital marketing trends, strategies, and platforms is critical to maintaining a successful Google Ad Grants account.

There are always webinars and workshops hosted by Google and industry leaders that are available for you to participate in. At the JB Media Institute, we regularly host free and paid digital marketing webinars offering updated advice on leveraging Google Ad Grants and other marketing tools for the best outcomes.

>> Check out the topic of our next Digital Drop-in Webinar, a free digital marketing webinar series from the JB Media Institute, to see if you’re interested in attending. 

Tip #6 – Regularly Review Best Practices and Case Studies

Best practices are constantly evolving. That’s why staying on top of the news and changing practices with Google Ad Grants is important! Regularly reviewing and applying updated best practices gathered from verified sources can significantly enhance the performance of your Google Ad Grants campaigns. For example, conversion tracking is vital to the success of a Google Ad Grants campaign. This should be accurately set up in Google Analytics and Google Adwords before launching any ad campaigns.

Real-life case studies also provide valuable insights into what has worked for other nonprofits, potentially inspiring new strategies and approaches for your organization. Check out our recent case studies and Google Ad Grants success stories for inspiration.

FAQs and Answers for Google Ad Grants Support

You have questions, and we have answers! Here are some frequently asked questions that we can answer to demystify the Google Ad Grants process.

Is the Click-Through Rate (CTR) policy requirement at the account level?

Yes, the CTR policy is a program-wide requirement. Your account must maintain a minimum 5% CTR on a rolling 30-day basis. Please meet this requirement to avoid account suspension, which can affect your nonprofit’s visibility and online activity.

To maintain a healthy CTR, prioritize relevant and targeted keyword strategies, ensure ad extensions are utilized, create compelling ad copy, and schedule regular campaign maintenance. Keep experimenting with new long-tail keywords and testing new audiences!

How can a third party manage your Google Ad Grants account?

Although third-party management is allowed, Google Ad Grants program policies require the third party to be a certified professional or part of a firm specializing in Google Ad Grants management for nonprofits. The third party must also abide by the Google Ad Grants program policies and be transparent about your Google Ads Grant management practices.

Choosing a reliable third-party firm with a solid track record of successful Google Ad Grants management for nonprofits is essential.

Is It Best to Use a Homepage as an Ad Landing Page or a More Specific Page?

While a homepage can serve as a landing page in some instances, using a more specific page is generally more effective for conversion. Landing pages should match the intent of the search query and the content in your ad. It’s best to create a landing page that expresses what your Google Ad expresses but in more detail. 

Specific landing pages offer a better user experience and can be optimized for a clear call to action, leading to higher conversion rates. Utilize keyword research to see what words and phrases should be included on your landing page to attract the most website visitors. A/B testing can help determine the most effective landing page strategy for your nonprofit’s goals.

Are Paused Keywords Subject to the Quality Score Policy?

Yes, even paused keywords contribute to your account’s quality score. It’s crucial to keep your account clean and well-organized and maintain high-quality keywords and search ads even when they are not actively serving.

Regularly audit and refine your keyword lists, ad group structures, and ad content to ensure that every aspect of your account is optimized for quality.

Are Google Ad Grants Worth It?

Despite the necessary investment in time and effort, Google Ad Grants are invaluable to nonprofits in extending their reach, engaging with a larger audience, and driving their missions forward. This is especially true when your account is managed efficiently and aligned with Google Ad Grants policies and best practices.

Through the strategic use of Google Ad Grants, nonprofits can effectively target potential donors and volunteers, increase website traffic, and amplify their digital presence.

>> Learn more in our blog that dives deeper into why Google Ad Grants are, in fact, worth it. 

Google Ad Grants offer incredible potential for nonprofits to increase their online visibility and impact. By utilizing the support tips and answers to common FAQs above, your nonprofit can ensure that your advertising strategies comply with Google Ad Grants policies and your nonprofit account is optimized to achieve the best outcomes.

Take the first step toward securing your Google Ad Grants account today, and position your organization to drive impactful change well into the digital future. Contact us to get started with Google Ad Grants management.