by Kerry Haze | Feb 22, 2023 | EDUCATION, ONLINE ADVERTISING
Google’s website analytics platform is going through a major change that will sunset the old Universal Analytics property (UA) this summer and replace it with their new reporting platform—Google Analytics 4 (GA4). As the deadline quickly approaches, businesses...
by Sarah Benoit | Apr 21, 2017 | EDUCATION, SEO, SOCIAL
It may appear at times that the answer to this question is yes, but just like everything else Google-related, the answer is never quite that simple. Since 2010 this question has been asked by many internet marketing professionals and the debate continues today....