Entrepreneurial Mindset

Our Client’s Best Interest



Long-Term Outlook

The JB Media team arrived at these core values together, after much discussion, reflection, and collaboration. Our values guide us as we create our company culture and select prospective team members, projects, and partners.

JB Media Company Values Defined


We’re dedicated to having a positive impact. We believe in a fair economy, social justice, and a healthy environment—and we bring passion to our work to advance these goals. We work with clients who are aligned with this vision. We strive to be the change we want to see, by creating a healthy and empowering workplace culture and by giving back to our home community of Asheville, NC.


We look for opportunities for growth, for our company and for our clients—and we go for it! We embrace change as we constantly learn, try new things, and connect with new people. We’re innovative thinkers and creative problem solvers, collaborating with our clients to find opportunities within challenges.


We strive to do the right thing for the client. We see ourselves as part of the client’s team, and we’re highly motivated to help them succeed. For every project, we align our strategy with the client’s goals, needs, and budget. If we’re not the best fit, we recommend vendors that can better serve the client.


We cultivate positive relationships with our team members, clients, and partners. We show respect, stand up for our own needs, communicate with courage, and show gratitude in our words and actions. As a team, we support each other through challenges and celebrations.


We are thoughtful about how we spend our time and energy. While we pursue excellence on the job, we also support each other to live our best lives—pursuing personal projects, spending time with loved ones, and recharging our energy.  We are passionate and purpose driven; at the same time, we stay grounded, respect boundaries, and avoid burnout.


We’re always looking forward. We invest in the future we want for our company, our clients, our environment, and the communities we serve. We track trends and position ourselves at the leading edge of a constantly changing industry. We sustain our company’s success by building strong relationships and an excellent reputation. We work toward a vision for a better world.