by Sarah Benoit | Jan 29, 2019 | SEO, WEBINAR
Search engine optimization is an ever-changing field of marketing that evolves not just because of Google’s technology, but because of human behavior. The ways people use the internet and search engines has dramatically shifted over the last 20 years. In this recent...
by Mandy Gardner | Jan 14, 2019 | CONTENT MARKETING, SKILLS
I recently taught a class to small business owners on the foundations of website content strategy. My students were entrepreneurs and professionals who were in the process of building new websites for their companies. They had a lot of questions about how to choose...