Email Marketing 101: MailChimp Edition
While I’m not the resident email expert at our agency JB Media (I’ll leave that to Email Marketing Manager Kirsten Campbell), I do manage the email newsletters for the JB Media Institute. I’ve learned a thing or two over the past couple of years, including how...Institute Reflections: Summer 2016
Congratulations to our Digital Marketing School’s Summer Graduates! The wrap-up of an in-person Institute session always feels bittersweet. On the one hand, as an administrator of the Institute, I’m thrilled to see our students (now alumni!) walk away with their heads...Choosing the Right Marketing Channels for Your Business
How Can Your Small Business Grow Its Online Presence? We’re excited to share with you the third and final installment of our interview with former founder of Moz.com and current “Wizard of Moz” Rand Fishkin by Director of Training Sarah Benoit. You can check...Capital at Play Article: Effective Social Media
Your Roadmap to Social Media Success Often businesses that are new to social media are pulled in two directions. On the one hand, you want your company to seem accessible and human, eager to strike up a conversation and keep it going with the community. On the other...
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