by Genna Harris | Feb 10, 2016 | BUZZ, TRENDS
Last month, we shared our first of three posts of an interview with Rand Fishkin, founder of Moz.com and reigning “Wizard of Moz” by our own Director of Training Sarah Benoit. If you missed the first installment on what Rand sees for SEO in 2016 or his thoughts on...
by Genna Harris | Jan 12, 2016 | BUZZ, CONTENT MARKETING, SEO, TRENDS
We recently had the privilege of sitting down with Rand Fishkin, Wizard of Moz! Rand was a keynote speaker at Internet Summit 2015 in Raleigh in November and was kind enough to agree to an interview with our own Sarah Benoit, Lead Instructor of the JB Media Institute....
by Genna Harris | Jan 4, 2016 | EDUCATION
Trying something new is hard. Learning something new in a completely new way is even harder. Many people come to us to learn more about Internet marketing, from SEO to social media. For some, the idea of learning via our online Internet marketing course seems...
by Genna Harris | Nov 6, 2015 | CONTENT MARKETING, EDUCATION
Who to believe about Internet marketing? It seems like every week we’re introduced to a new marketing platform, tool or strategy. Each promises exposure and engagement with potential customers but ultimately requires buy-in from the masses to become successful....
by Genna Harris | Sep 22, 2015 | CONTENT MARKETING, EDUCATION, PR, SEO, SOCIAL
How do your customers know what to buy? Today, a consumer’s decision-making process involves many steps. Ten years ago, we may have asked a friend or a sales associate for their opinion before buying, say, a television. Now we look to groups of people across the...