The “Secret” to Email Subject Lines
Scene: The Q&A segment of an email marketing presentation. Character: Inquisitive audience member who has just been called upon to ask a question. Line: What’s your secret to better open rates? Can you give us some examples of the best email subject lines? If...“How Can I Help You?”—Writing Content for Online Customers
When I brainstorm new content ideas – especially for an e-commerce client – I reflect on the experience of walking into a brick-and-mortar store and being greeted with “How can I help you?” The salesperson doesn’t say, “What can I sell you today?” or “Please buy this...
Every month we offer a free webinar with how-tos, best practices, and strategies hosted by our digital marketing experts. Get the answers you’ve been looking for during our live Q&A.