by Mandy Gardner | Jan 14, 2019 | CONTENT MARKETING, SKILLS
I recently taught a class to small business owners on the foundations of website content strategy. My students were entrepreneurs and professionals who were in the process of building new websites for their companies. They had a lot of questions about how to choose...
by Mandy Gardner | Nov 17, 2015 | CONTENT MARKETING
Once Upon a Time… There was a very beautiful, kindhearted, and unhappy girl. She was always grimy because her wicked stepmother forced her to do all the housework. One day, the royal family invited every girl in her village to a ball at the palace. They were seeking a...
by Mandy Gardner | Jul 28, 2015 | CONTENT MARKETING
Blogging still matters. That’s not going to change, (sorry, folks), even if you feel like you don’t have the time to write. When people share a blog post from your company, and then link to your site, you build online authority that can help you achieve...
by Mandy Gardner | Apr 14, 2015 | CONTENT MARKETING, TRENDS
Storytelling is one of the most effective marketing tools a business can use to inspire real people to engage with all types of content: website articles, blogs, social media posts, videos, and podcasts. Do you want to know how to tell stories that will attract...
by Mandy Gardner | Sep 9, 2014 | SEO, TRENDS
Your company’s blog can support your site’s SEO strategies, reach new audiences through social sharing, and build your authority on the web. But to achieve all that, and your ultimate goal of drawing more traffic to your site, you must create blog posts that are: •...