Brand Guide Creation
“Branding is the process of connecting good strategy with good creativity.”
—Marty Neumeier
A brand guide ensures that all your communications represent your brand in the best way to reach, engage, and resonate with your audiences of focus.
What is the Purpose of a Brand Guide?
Offer insight into the most effective and strategic ways you can leverage your company’s communications through taglines, slogans, company goals, and brand messaging
Ensure that your company or organization’s personality and visual identity’s design choices are consistent, clear and cohesive to the people you are trying to reach
Give consumers a great first impression of your brand through your logo, color palette, typography, iconography, photography and other visual elements
To attract and engage audiences today, every piece of content you produce, publish, and share must be designed to serve the needs and interests of your key audiences. To get a return on the investment of time, energy, and resources, that content must also help spread awareness of your organization and your unique value in a way that will help you achieve your short- and long-term goals. That’s where a brand guide can help.
Below is an example of a brand style guide we’ve created for a client:
