Brand Guide Creation

Communicate your brand consistently across all marketing platforms.

Branding goes beyond visual elements; it encapsulates the essence of an organization or business, ensuring every touchpoint reflects a company’s values and mission. With our brand guide and style guide options, we empower organizations to thrive in their respective sectors and forge a lasting and positive impact around the globe.

What is the Purpose of a Brand Guide?

Offer insight into the most effective and strategic ways you can leverage your company’s communications through taglines, company goals, and brand messaging

Ensure your company or organization’s personality and visual identity’s design choices are consistent, clear, and cohesive to the people you are trying to reach

Give consumers a great first impression of your brand through your logo, color palette, typography, iconography, photography, and other visual elements

Let’s Create Your Brand Guide

BASIC STYLE GUIDE

A basic style guide is a comprehensive set of design standards that ensures all your communications represent your brand in the best way to reach, engage, and resonate with your focus audiences. This gives consumers a great first impression of your brand through your logo, color palette, typography, and other visual elements.

A Basic Style Guide will include the following:

- - Logo Usage / Guidelines (taking a client’s preexisting logo and showing how it should be displayed/how it shouldn’t be displayed on materials)
  - Color Palette (to include current brand colors in all appropriate modes and codes needed for printing)
  - Typography Guidelines (fonts, styles)

PREMIUM STYLE GUIDE

A Premium Style Guide is a comprehensive set of design standards that ensures all your communications represent your brand in the best way to reach, engage, and resonate with your focus audiences, plus examples of how your brand will look across different platforms through various templated designs.

A Premium Style Guide includes the following:

- - Logo Usage / Guidelines (taking a client’s preexisting logo and showing how it should be displayed/how it shouldn’t be displayed on materials)
  - Color Palette (to include current brand colors in all appropriate modes and codes needed for printing)
  - Typography Guidelines (fonts, styles)
  - Elements and Iconography
  - Photography Guidelines (Only if provided by the client. *Professional photography can be included as an additional service.)
  - Social Media Design Templates (three designs across four social platforms designed in Canva)
  - Organic Post Examples (Video/Animation/Reels)

FULL BRAND GUIDE

A Full Brand Guide will include everything you get from our Premium Style Guide, plus insight into the most effective and strategic ways to leverage your company’s communications through taglines, slogans, company goals, and brand messaging. A Full Brand Guide ensures your company or organization’s personality, brand voice, and visual identity choices are consistent, clear, and cohesive for the people you are trying to reach.

A Full Brand Guide includes the following:

Basic Style Guide

Logo Usage / Guidelines (taking a client’s preexisting logo and showing how it should be displayed/how it shouldn’t be displayed on materials)
Color Palette (to include current brand colors in all appropriate modes and codes needed for printing)
Typography Guidelines (fonts, styles)

Premium Style Guide

Elements and Iconography
Photography Guidelines (Only if provided by the client. *Professional photography can be included as an additional service.)
Social Media Design Templates (three designs across four social platforms designed in Canva) including Organic Post Examples (Video/Animation/Reels)

PLUS…

Mission & Vision: A written directive that explains the solutions and expectations of your business/organization and how you make good on your mission
Values: The key principles guiding how your company/organization operates
Brand Attitude: The personification of your brand as if they were a person
Tone of Voice: The way your company communicates with your audience, including specific choices of words, writing styles, and emotional tones
Tagline & Slogans: A memorable motto or phrase (1-3) that’s designed to serve as a permanent expression of your company’s greater purpose and mission
Elevator Pitch: A short and sweet statement that is multi-functional, from marketing to sales to networking!
About Us: A succinct description (1-3 paragraphs) of your brand’s story and history
Unique Selling Position (USP): what’s unique about your brand
Audience Personas: Fictional profiles that represent groups of similar people from your target audience(s)