Download our presentation’s from the event below.


Message from Sarah and Justin

Thank you for joining us at the BRPA Destination Marketing Workshop and Annual Meeting. It was a pleasure meeting all of you. We hope you were able to gain some insights and a few valuable takeaways. We are so grateful to the Blue Ridge Parkway Association for including us in their half day training session.

Please feel free to share any of our materials with your colleagues, staff, and team members.

Join us for our next in person workshop June 21 “Marketing through Partnerships – Stronger Together”

I invite any of you that would like to talk more to contact me at You can also scroll down to learn more about our free and paid educational tools and programs.

Join us for the next DIY Tourism and Local Marketing Workshop


How do you tell the story of your destination, attraction, venue, special event, lodging property, or other hospitality-related business in the online environment? Effectively enticing people to visit a community, explore a venue, make a reservation, or experience an event or location requires a combination of skill, strategy, and creativity. The DIY Tourism and Local Marketing Workshop provides the latest digital strategies, resources, and tools to reach potential visitors and motivate them to visit.

Learn Tourism and Local Marketing Strategies Online

Our Introduction to Tourism and Local Marketing course provides tourism businesses and organizations the opportunity top learn SEO, content marketing, social media, and online advertising. Sign up for $79 per month and complete the content at your own pace.

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Free Digital Marketing Toolkit

20+ guides and templates that walk you through creating a professional digital marketing strategy.

Level up your digital marketing skills with the JB Media Digital Marketing Toolkit. Whether you’re a current marketing professional, freelancer, student, in career transition, or an entrepreneur just getting started, our Toolkit can help you develop a comprehensive digital marketing strategy.


Digital Drop-In Free Monthly Webinar

Join JB Media Institute co-founders and lead instructors Sarah Benoit and Justin Belleme the first Wednesday of every month for our free Digital Drop-in webinar. Topics include social media, SEO, online advertising, online PR, email marketing, and more.

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