Get Organized and Get Results

The Content Strategy Roadmap online course helps marketing professionals build social media, SEO, and online advertising skills in an atmosphere of accountability and support.

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Don’t Go It Alone!

Lead instructor Sarah Benoit is here to help you face your challenges, celebrate your success, and adapt as the industry evolves and changes.

Make Content Marketing Work for You

  • Do you have a powerful story—but don’t know how to tell it online?
  • Are you unclear about where to invest your time and money online?
  • Do you want to get started with social media advertising?
  • Are you struggling to keep up as everything changes?
  • Do you know how to target your social media campaigns, so you reach the right people?
  • Have you developed a campaign mindset?
  • When people search for what you offer, can they find you on Google?


We’ll be here for you as you create and implement your content marketing strategy.

This robust, online, and on-demand course will help you learn the most critical digital marketing skills necessary to develop a professional content marketing strategy.

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What’s in the Roadmap?

The Content Strategy Roadmap is an online course that contains curated, current videos and written educational materials to save you time in looking for the answers. The program also gives you access to the expertise of the JB Media Institute instructors. They will provide guidance and feedback on your work throughout the program.

You even have the option of getting more support through a monthly group coaching call with lead instructor, Sarah Benoit! As a marketer with a small department or even a “marketing department of one,” you will immediately be supported by the institute’s instructors who are experts in this field as well as by the online learning community. You’ll have the opportunity to level up your own skills at your own pace and you will develop the ability to prioritize your next steps.

JB Media Institute Co-Founder and Lead Instructor, Sarah Benoit, has designed the Content Strategy Roadmap to help businesses and individuals create a cohesive digital marketing plan. Presented in an easily-digestible, step-by-step format, the course covers five major sections:

  • Content Branding
  • Content Research and Strategy
  • Content Development and Optimization
  • Content Distribution
  • Promotion Partnership Marketing

What People Are Saying about the JB Media Institute…

“Before enrolling in the JB Media Institute, the ever-evolving landscape of internet marketing was overwhelming to me. I understood there could be huge benefits for our company (brand awareness, reputation, lead generation, account retention, etc.) by maximizing our online marketing presence through SEO, advertising and social media. I just didn’t know how to get started or where to focus my efforts to make the biggest impact. Without JB Media, I don’t think I would have had the confidence or skillset necessary on my own to get things off the ground.”

– Amy Shaffer, Sanesco Health

“The classes were very well organized with homework assignments being able to be implemented for our business as part of the process. I loved the way that the while going through the class I was not only getting my job done, but doing it better with each passing day.”

– Lynn Lowdermilk, TSA Choice

“A year ago, I had never heard of SEO or PPC and was ignorant about online marketing. After doing social media management for a few clients, I realized I needed to understand the digital field on all levels to maximize efforts on social channels. The JB Media Institute was the perfect place to fill my gaps in knowledge and to be exposed to crucial concepts pertinent to effective omnichannel marketing. I can thank JB Media for helping launch my career.”

– Briar DeHaven, Freelance Digital Marketer