Download my presentation from the Educational Summit below.

Message from Sarah

Thank you for joining me at the PA Route 6 Educational Summit and Annual Meeting. It was a pleasure meeting all of you. I truly enjoyed getting to know more about the people, communities, and history that make Route 6 so special. I hope you were able to gain some insights and a few valuable takeaways.

Please feel free to share any of my materials with your colleagues, staff, and team members.

Download my presentation from the Annual Meeting below.


I invite any of you that would like to talk more to contact me at You can also scroll down to learn more about our free and paid educational tools and programs.

Join us for the next DIY Tourism and Local Marketing Workshop


How do you tell the story of your destination, attraction, venue, special event, lodging property, or other hospitality-related business in the online environment? Effectively enticing people to visit a community, explore a venue, make a reservation, or experience an event or location requires a combination of skill, strategy, and creativity. The DIY Tourism and Local Marketing Workshop provides the latest digital strategies, resources, and tools to reach potential visitors and motivate them to visit.

Learn Tourism and Local Marketing Strategies Online

Our Introduction to Tourism and Local Marketing course provides tourism businesses and organizations the opportunity top learn SEO, content marketing, social media, and online advertising. Sign up for $79 per month and complete the content at your own pace.

Learn More

Free Digital Marketing Toolkit

20+ guides and templates that walk you through creating a professional digital marketing strategy.

Level up your digital marketing skills with the JB Media Digital Marketing Toolkit. Whether you’re a current marketing professional, freelancer, student, in career transition, or an entrepreneur just getting started, our Toolkit can help you develop a comprehensive digital marketing strategy.


Digital Drop-In Free Monthly Webinar

Join JB Media Institute co-founders and lead instructors Sarah Benoit and Justin Belleme the first Wednesday of every month for our free Digital Drop-in webinar. Topics include social media, SEO, online advertising, online PR, email marketing, and more.

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About the Instructor/Speaker

Co-founder and Lead instructor of JB Media Institute, LLC
President of Creative Original Inc.

Sarah Benoit has worked in the web design, SEO, and social media fields since 2003 and has been teaching classes on related subjects since 2006. As President of Creative Original, she has built a wide variety of small business websites over the years. As Co-founder and Lead Instructor for the JB Media Institute, Sarah Benoit leverages her years of experience as a digital marketing strategist to create timely, relevant, and engaging training content.

Sarah speaks, trains, and presents on digital marketing topics related to tourism and local marketing at conferences and events throughout the year in the Southeast and beyond. Sarah received the 2017 Woman Executive of the Year award from WomanUp at the Asheville Area Chamber of Commerce. She was inducted into Asheville’s 40 Under Forty in 2013 and is a graduate of Leadership Asheville. She is also a 2017 graduate of the Hive Global Leaders program.