Cherokee Travel and Tourism
The VisitCherokeeNC.com website introduces visitors to the attractions, events, history, language, and people of the Eastern Band of the Cherokee Indians and is operated by the tribe’s Travel and Tourism Department.
688% Fan growth during contract
“The purpose of making a marketing investment is getting a return on investment. I have always been more than pleased with ROI from JB Media.”
Project
In late 2012, the Eastern Band of the Cherokee Indian Travel and Tourism Department contracted with JB Media for Internet marketing support to drive additional traffic to visitcherokeenc.com. JB Media was asked to provide assistance in search engine optimization, online advertising, and social media.
Scope of Work
Original contract
- Keyword research
- SEO strategy development
- Edit 20 existing web pages for SEO best practices
- Create 40 new web pages optimized for SEO
- Develop and deliver 3 custom social media trainings
- Social media advertising (12 months)
- Google AdWords management (12 months)
Second contract
- Create 20 additional optimized web pages
- Social Media advertising management (12 months)
- Google AdWords management (12 months)
Results
SEO
| Keyword | Rankings Before | Rankings 2/17/14 |
| what to do in cherokee nc | 50 | 3 |
| cherokee nc fishing | 19 | 3 |
| cherokee information | 151 | 10 |
| cherokee arts and crafts | 21 | 3 |
| cherokee music | 153 | 4 |
| cherokee genealogy | 61 | 8 |
| cabins in cherokee | >200 | 9 |
| what to do in the smoky mountains | >200 | 16 |
Social Media
Before:12,500 Facebook Fans as of Oct. 2012
After:
86,000 Facebook fans as of March 2014
Average monthly growth rate in 2014: 6,000 new fans per month
Fan growth during contract: 688%
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