by Peter Frisa | Jan 2, 2018 | ONLINE ADVERTISING
Is yours one of the 35,000+ nonprofit organizations receiving a Google Ad Grant? If so, recent Google Ad Grants policy updates (effective January 1, 2018) may affect you. Failing to follow strict guidelines may result in a suspension or canceled account! Don’t let...
by Sarah Benoit | Oct 20, 2017 | ONLINE ADVERTISING, SKILLS, WEBINAR
Google Analytics is a highly detailed and customizable tracking system that can provide anyone managing a website with an incredible amount of data about their website performance. For small business owners and marketing professionals, the platform can be overwhelming...
by Peter Frisa | Aug 11, 2017 | ONLINE ADVERTISING
Creating Google ads to promote your business is both an art and a science. Excellent writing skills are important for the development of ad copy, and accurately interpreting data can help you make decisions that improve ROIs on existing or future campaigns. During our...
by Peter Frisa | Jun 5, 2017 | ONLINE ADVERTISING
Google Ad Grants provides $10,000 worth of in-kind AdWords advertising each month to qualifying nonprofits. This free, text-based online advertising has helped spread the word for so many amazing causes. Those of you who manage Google Grant accounts might have noticed...
by Peter Frisa | Aug 23, 2016 | EDUCATION, ONLINE ADVERTISING, SKILLS
After all the hard work you put in to run your business, wouldn’t it be great if your advertising efforts prove to be profitable? Wouldn’t you like to know which efforts have been yielding the most success? There’s many important metrics to evaluate in AdWords, but...