Are you ready to:
- Take your digital marketing to the next level with support and guidance from marketing experts with tourism experience
- Gain practical, actionable skills in SEO, social media, PR, and online advertising marketing specifically for tourism destinations or attractions
- Complete a digital marketing plan that you can execute for your organization or destination with feedback from experts
The prize package includes:
- 5 Biggest Changes in Tourism Marketing Class + Ebook – $99 value
- Critical Questions to Ensure Tourism Marketing Success Class + Ebook – $99 value
- Introduction to Tourism Marketing Class + Ebook – $399 value
- JB Media Tourism Marketing Institute – Lifetime membership – $5,500 value over first 5 years
- Free ticket for DIY Tourism Marketing Workshop – $499 value
- Google Grant Application and Basic Setup for up to 5 nonprofits – $2500 value
- Digital Strategy Sprint – $2500 value
- Content Branding Strategy – $3500 value
- 4 x 90 minute one-on-one marketing strategy coaching – $900 value
- Total Value: $16,000 ($7,500 in training and coaching + $8,500 in marketing support services)
Entry period ends August 31, 2018 at 11:59 PM
Please read our Sweepstakes Terms and Conditions
Prize Package Details
Tourism Focused Online JB Media Institute Program
Participate in our Online JB Media Institute to learn the most effective, current tools and strategies across the digital marketing spectrum. Create your unique digital marketing plan after receiving hands-on support from our team of instructors through weekly live webinars and interactive assignments. The prize package includes two basic introductory classes, our self paced Introduction to Tourism Marketing course, and our instructor led core JB Media Institute program. Visit our JB Media Institute program page to learn more about our programs.
Online Learning Community
After completing our core Institute program, you will be enrolled in our continuous learning community and receive lifetime access to monthly curriculum updates, weekly live training webinars, and daily online community support. This program, a $79 monthly value, will allow you to stay up-to-date on the latest trends, strategies, and best practices across all major areas of digital marketing and online communications.
DIY Tourism Marketing Workshop
Share Your Story 2018: A DIY Tourism Marketing Workshop provides the latest digital strategies, resources, and tools to reach potential visitors and motivate them to visit. Learn from Chris Cavanaugh of Magellan Strategy Group, a travel and tourism marketing and strategic planning consultant, and the co-founders of the JB Media Institute, a digital marketing training program. These experts can help you tell your local business’ or tourism organization’s story in a compelling way to reach the right audience and encourage them to take action. This one-and-a-half day event is located in one of the country’s fastest growing tourism destinations, Asheville, NC.
Digital Strategy Sprint
Are your website and digital marketing strategies helping you achieve your goals for growth? Do you suspect your business or organization could be doing better, but aren’t sure where to start?
JB Media’s Strategy Sprint service is designed for you. We help businesses quickly assess and improve the performance of digital marketing efforts.
Our team of digital marketing experts will perform a thorough review of your website traffic sources. We’ll analyze the data and give you actionable advice on quick solutions to improve site conversion.
Content Branding Guide
Many organizations create style guides that spell out their brand’s signature language, colors, and fonts. However, we have found that too few organizations are giving adequate thought to how their written content represents their brand and how that content can better serve target audiences.
A Content Branding Guide is an additional resource to ensure that your written content across digital, outdoor, and print marketing consistently communicates your brand’s unique value to your audiences. This resource should be used by all of our staff and vendors working on your website, blogs, social media, email, print collateral, advertising, and PR outreach.
Google Grant Application Support
Many nonprofit organizations are eligible for the Google Grant, which provides free advertising through text ads within Google search results. When done correctly, Google advertising, commonly called AdWords, displays your advertisements to the people who would be most interested in or in need of your offerings, and drives them to your site.
Based on recent changes to the Google Grant process, it is more important than ever to have professional support for the application, set-up, and initial optimization. The JB Media team has in-depth experience with this process and in Google advertising strategies for tourism destinations and their associated nonprofit members and partners.
These individual 90 minute coaching sessions will happen 4 times per year for 2 years with one of the lead instructors from the JB Media Institute and a topic area expert from JB Media. Join these sessions in-person in Asheville or via video conference.
For those in the Asheville area, we’re offering a bonus! Get free tickets to all JB Media Institute Bootcamp and Workshop programs in Asheville, NC, for 2 years. We typically offer 3-5 events total each year.