Social Media Advertising & Strategy Specialist
A self-declared “data nerd” with a zest for imagination, Laura loves to find creative solutions to complex problems. As the Social Media Advertising and Strategy Specialist, Laura is able to gather all the necessary information, dig in, and figure out what steps and testing will lead to lasting results. Laura holds degrees in Psychology and Art, and a Master’s in Landscape Architecture. All of these pieces help set the foundation for viewing each task with a data-driven, user-centered approach.
Laura returned to Western North Carolina in 2011 after an over ten year hiatus of various adventures, both professionally and otherwise. Before joining the JB Media team in 2017, she moved into the digital marketing world by way of managing and creating content for rock bands, emerging brands, and tech start-up companies.
As an artist and thrill seeker, Laura is always looking forward, and ready to face new challenges head on. When she’s not at work, she can be found tromping through the woods, playing superhero, or simply laughing with her crazy little family.