Leah Shapiro

Leah Shapiro

Lead Editor & SEO Specialist

Leah’s interest in writing is rivaled only by her infatuation with revising. As the primary editor of content, Leah ensures quality and continuity across deliverables for clients and JB Media’s own marketing. She collaborates with fellow writers to ensure clarity and consistency in their work. Leah also creates original content for blogs and website landing pages that fulfills clients’ goals and meets visitors’ needs. With an understanding that SEO includes branding, UX, design, and content, Leah takes an integrated approach when positioning websites for higher visibility and better engagement. Leah holds certifications in Google Analytics, SEMrush Technical SEO, and HubSpot Inbound Marketing.

Before joining the JB Media team in August 2016, Leah spent five years in publishing, most recently as chief editor of The Laurel of Asheville, a monthly arts and culture magazine. Previously, she worked as a publicist for an award-winning poet and served the editorial staff at Lark Books. Leah’s work has appeared in several publications, including Travel + Leisure, WNC Magazine, and Our State. She is co-creator of the collaborative booklet Friends with PUNefits, which has been featured at zine fests in Los Angeles, Richmond, Chicago, Chattanooga, Asheville, and Durham.

Originally from Memphis, Leah traded the humidity of 98-degree summers for the fresh mountain air of Asheville in 2008. Leah is a graduate of the University of North Carolina at Asheville with a BA in Literature and a minor in Psychology.

Regularly giving back, Leah serves on the board of directors’ executive committee for Our VOICE, a nonprofit dedicated to ending sexual violence, and visits airports, high schools, and colleges with her registered pet therapy dog Lucy (JB Media’s Puplicity Specialist) to spread joy. She greets patients at Planned Parenthood and empowers the next generation at Girls on the Run WNC. She serves on several event committees, most recently bringing Tarana Burke, Anna Quindlen, Elizabeth Smart, and Dr. Willie Parker to speak in Asheville.

Leah has a natural gift for crafting engaging content that appeals to the intended audience, and subtly, but persuasively, meets the client’s goals. She finds the right story and tells it skillfully every time.

Mandy G.

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