Leah Shapiro

Leah Shapiro

SEO & Content Strategist

With a strong foundation in writing and editing, Leah approaches digital content with an SEO lens. Whether she’s following the latest Google algorithm change or auditing a site for technical issues, Leah is always immersed in the exciting world of SEO. With an understanding that SEO includes branding, UX, design, and content, Leah takes an integrated approach when positioning websites for higher visibility and better engagement. She designs and implements white hat content strategies, technical SEO, and onsite SEO strategies to support project goals and help clients succeed. Leah holds certifications in Google Analytics, SEMrush Technical SEO, and HubSpot Inbound Marketing.

Before joining the JB Media team in August 2016, Leah spent five years in publishing, most recently as chief editor of The Laurel of Asheville, a monthly arts and culture magazine. Previously, she worked as a publicist for an award-winning poet and served the editorial staff at Lark Books. Leah’s work has appeared in several publications, including Travel + Leisure, WNC Magazine, and Our State. She is co-creator of the collaborative booklet Friends with PUNefits, which has been featured at zine fests in Los Angeles, Richmond, Chicago, Chattanooga, Asheville, and Durham.

Originally from Memphis, Leah traded the humidity of 98-degree summers for the fresh mountain air of Asheville in 2008. Regularly giving back, Leah serves on the board of directors’ executive committee for Our VOICE, a nonprofit dedicated to ending sexual violence, and visits airports, high schools, and colleges with her registered pet therapy dog Lucy (JB Media’s Puplicity Specialist) to spread joy. She greets patients at Planned Parenthood and empowers the next generation at Girls on the Run WNC. She serves on several event committees, most recently bringing Tarana Burke, Anna Quindlen, Elizabeth Smart, and Dr. Willie Parker to speak in Asheville.

Leah has a natural gift for crafting engaging content that appeals to the intended audience, and subtly, but persuasively, meets the client’s goals. She finds the right story and tells it skillfully every time.

Mandy G.

Dollars Raised
Budgets Managed Monthly
Fanbases Managed
Website Traffic
Managed Last Month