Senior Paid Search & Programmatic Advertising Strategist
A New York native, Peter joined JB Media Group in early 2015 to manage online advertising projects including Google Grants, brand awareness, and shopping campaigns. Peter’s attention to detail and love of data make him particularly adept at keyword research, conversion tracking, and reporting.
He previously worked in Digital Ad Operations for Carat USA, a multi-national agency with industry accolades from Ad Age, Media Post, Ad Week, and RECMA. Peter’s background also includes serving as co-director of Rising Commons, a cooperative housing development dedicated to community, residential resiliency, and ecological entrepreneurship. With his unique experience he brings many useful skills to efficiently start, evaluate, and analyze a comprehensive digital advertising campaign.
Peter holds a BA in Film and Video from SUNY Binghamton and a Master’s Degree in TESL from Hofstra University, along with Google AdWords certifications in search, mobile, display, video and shopping.
Peter is passionate about the data, targeting, and optimization strategies needed for successful digital advertising campaigns. He is constantly learning and testing new ideas, growing his expertise in this ever-evolving field.