Content Marketing Strategy
We can help you achieve your vision.
But, in order to do so, we always start with strategy.
At JB Media, we offer a wide range of digital marketing services, including SEO, content marketing, social media, advertising, PR, and education.
Our unique combination of in-depth knowledge and real world experience allows us to inform a wide range of digital marketing and related initiatives. We take pride in the extensive thought leadership of our team and bring deep experience in business strategy and development, social enterprise marketing, nonprofit communications, and branding.
What is Content Strategy?
Content strategy is the segment of your marketing plan that ensures your digital content is relevant to the right audiences, your resources are being spent where they can be most effective, and all of your digital channels are working in tandem for maximum efficiency and cohesive brand messaging.
Starting from your business goals, we create a cohesive plan that directs content creation and platform practices grounded in an understanding of your audiences.
What Comes After Strategy?
Our mission is to help you achieve your goals—and we offer flexible options to make that possible. We’re a full-service digital marketing agency with an exceptional team that can handle content writing, email outreach, social media management, online advertising and much more. We also work with clients on a high-level consulting basis, providing direction as you prepare for success. If you want do your marketing in-house, we offer training and education to help. We can advise you on hiring decisions as you build your staff capacity. We can also work collaboratively with your team, implementing core strategy elements while empowering you to do the rest. We pride ourselves in being transparent throughout this process and delivering actionable advice that aligns with our clients’ resources and goals.
Our Strategy and Consulting Services
Digital Marketing Strategy
We offer strategy overviews that evaluate a range of options across digital marketing channels and recommend priorities for action. We also offer hourly consulting with clients seeking advice on their digital marketing direction.
Our SEO department provides data-driven strategy deliverables including website audits, keyword research, site architecture plans, site migration consulting, competition assessments, and content strategies.
Social Media Strategy
We evaluate the potential of various social media platforms to achieve your goals, through both organic reach and paid advertising. More importantly, we provide actionable recommendations to fulfill that potential.
We design AdWords campaigns that match your goals and your budget. We also develop advertising strategies for social media platforms including Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
We’ll work with your team to develop a content marketing plan that supports your goals across multiple digital channels—including website engagement and conversions, SEO, list building, social media, and email marketing.
Developing a Content Branding Guide will offer insights into the most effective and strategic ways you can leverage your digital communications—through social media posts, your website, and emails—to better reach and engage existing and your target audiences.
Lindsay Smalling, Former CEO of SOCAP
Veena Harbaugh, Marketing Director, B Lab US and Canada
Craig Madison, former President and CEO, Grove Park Inn
JB Media delivers value to their clients by delivering an outstanding ROI on their marketing investment. The company continues to look for innovative ways to address their projects. They approach every project with a carefully thought out strategic plan and are excellent at maintaining client communications.