Search Engine Optimization (SEO)
Your loyal followers know where to find you, but what about potential customers, partners, or donors who don’t know you by name? They’re out there searching for what you offer, and SEO is how to make sure that your website appears in those key search results.
It’s exciting when you start to show up higher on Google—but that’s not the end of the story. You need people to click on your links, engage with your content, and follow your calls to action. And, importantly, you need to earn backlinks to grow your site authority. As those things happen, Google recognizes that you’ve got a quality site and starts ranking it even higher.
Beyond Keywords: SEO for Today
Do you know what people type in when they search for what you offer? Do you know which of those keywords you can rank for, based on the competition? Do you have pages optimized for your priority keywords? Do your architecture, homepage, and blog or resource center support a well thought-out keyword strategy?
Today, SEO is about all that and more. The algorithms that Google uses to determine where sites rank in search results are complex and sophisticated—with factors that include backlinks, mobile friendliness, site speed, design, and user engagement. Our Google Analytics certified team will take a multi-dimensional look at your site in order to recommend the most important steps you can take to grow your organic traffic.
SEO Services
WEBSITE AUDITS
We review your website’s performance, check for technical issues, explore content opportunities, and recommend actions to take. We also look for changes you can make to increase engagement and conversions. Your website audit creates the starting point for your strategy going forward.
KEYWORD RESEARCH
Don’t do SEO by guesswork! Keyword research gives you the data you need to target your efforts and get stronger results. We gather extensive data on the terms people use when they search, including search volumes and difficulty levels. Then, we recommend the keywords that hold the greatest potential for you.
ARCHITECTURE RECOMMENDATIONS
When you’re creating or updating a website, architecture decisions are often one of the biggest challenges. They’re also a major opportunity to strengthen your SEO. We can help you make sure your site architecture supports your SEO goals, while providing clear and intuitive navigation for users.
SITE MIGRATION CONSULTING
Migrating your site to a new platform? Watch out! There are SEO hazards that can damage your site’s authority and cost you organic traffic—but they doesn’t have to happen. We offer consulting to guide you through the technical steps necessary to maintain your hard-earned authority.
SEO COMPETITION OVERVIEW
Your ability to rank in search results depends on who you’re up against. Our competition assessments help us identify achievable strategies to start growing your organic search. We also learn what’s working for your competitors—essentially, a peek at their playbook.
CONTENT STRATEGY
We’ll work with your team to develop a content marketing plan that supports your goals across multiple digital channels—including website engagement and conversions, SEO, list building, social media, and email marketing.
CONTENT WRITING
Don’t like writing? Don’t have time? No worries. We’ve got this. Our talented professional writers will work with you to convey your message in your voice. We craft website copy, blogs, pillar pages, thought leadership articles, reports, guides, emails, and other content that aligns with your SEO strategy.
CONTENT SUPPORT
Don’t have time to write or need help making your writing better? Our skilled team can use our advanced technical tools to generate ideas, create outlines, develop a content calendar, and edit and optimize your content for SEO. We can also collaborate with your team, creating some of your content while you create the rest!
SEO TRAINING
We offer SEO training through the JB Media Institute, a comprehensive digital marketing course. We also offer customized coaching and training to support our clients.
TECHNICAL SEO AUDITS
Technical SEO consists of managing your website’s technical backend so search engines can effectively crawl, index, and understand it. With a technical SEO audit, our team will look at where traffic is coming from, whether it’s converting, and your website’s overall health. This review will help us determine any structural website barriers that impede future SEO work and offer direct recommendations to have your website perform at its best. We use a variety of professional tools that help guide this process. Please reach out to us with any questions.
WEBMASTER TOOLS AND SEARCH CONSOLE INSTALLATION
It’s essential to have Google Search Console and Bing Webmaster Tools installed on your website for proper indexing and crawlability. We will configure both the sitemap and robots.txt file. These tools provide invaluable insights into how search engines interact with your website, identifying potential issues affecting your search performance. For posterity, you will also see which search expressions we used to obtain organic traffic. Our team can check your website to ensure these tools are installed correctly and working properly. By setting up and regularly monitoring Google Search Console and Bing Webmaster Tools, we can help you track your site’s search traffic, optimize its presence, fix any problems hindering its performance and rankings, and even reveal new areas surrounding topic ideation and new content.
CANONICALS
Canonicals help prevent duplicate content issues by directing search engines to the preferred webpage version. This ensures the SEO equity is consolidated rather than split among duplicate pages. Proper canonical tags can help improve your website’s SEO health, ensuring search engines understand which pages to prioritize. This leads to better indexing, higher search rankings, and more efficient crawling, ultimately boosting your website’s visibility and performance.
