Ode to the Editorial Calendar

Note: Enormous thanks to Kimberly Daggerhart for her ideas and examples, without which this post would not be possible! Events, press releases, social media, blog posts……how can a busy marketing manager or business owner keep up? What’s more, how can we coordinate all...
How Social Media Impacts SEO

How Social Media Impacts SEO

Analogy time. Your Website = Shy 8-Year-Old Social Media = How You Get the Other Kids to Notice You You’re eight years old, standing on the playground with last year’s high-tops on. All of the other kids in your grade band together, kicking a ball across the field and...