by Justin Belleme | Mar 4, 2019 | IMPACT MARKETING, PR, SKILLS
Anthea Kelsick is the Chief Marketing Officer of B Lab, the nonprofit organization behind the B Corp Certification that has grown a global movement of people using business as a force for good. B Lab is redefining success in business, beyond profit, to include impact...
by Guest Author | Aug 29, 2018 | PR, WEBINAR
First impressions are everything, especially in a professional environment. Because of this it is important for you to create a digital media kit for your company or product. But what exactly is a digital media kit? A digital media kit, also known as a press kit,...
by Justin Belleme | Aug 4, 2017 | PR, WEBINAR
Attracting media coverage is a great way to promote a business, organization, attraction, or event. Journalists, reporters, and other media influencers, however, receive hundreds of pitches every week. How can you make your story so appealing to media professionals...
by Justin Belleme | Apr 17, 2017 | PR, SOCIAL
Let’s say you’ve recently launched a start-up and you manage its marketing efforts. It was daunting to figure out where to start, but you’ve already taken a few steps. You’ve set up some accounts on social media channels and you’re posting relevant material and...
by Justin Belleme | Sep 22, 2015 | CONTENT MARKETING, EDUCATION, PR, SEO, SOCIAL
How do your customers know what to buy? Today, a consumer’s decision-making process involves many steps. Ten years ago, we may have asked a friend or a sales associate for their opinion before buying, say, a television. Now we look to groups of people across the...
by Sarah Benoit | Apr 8, 2015 | PR, SEO, SKILLS, SOCIAL
Spring is an interesting time for JB Media. We find ourselves reflecting on the winter session of the JB Media Institute and preparing for our next cohort that will kick off on June 9th for the summer session. Intern inquiries are coming in from students wanting to...