Google Ad Grants Management for Nonprofits

Application

We’ll apply for the Google Ad Grants for your nonprofit organization. If your ad account has lapsed, we can also apply for reactivation.

Research

We’ll conduct keyword research to find search terms that present the best opportunities for your organization.

Strategy

We’ll analyze your website to determine the best use of Google Ad Grants campaigns and how to structure your account, including site link ad extensions.

Execution

We’ll build out your Google Ad Grants account and your ad groups, write the ad copy for you, choose the targeting, include calls to action, and help generate conversion tags for your campaign. You will still need a developer to install the tags.

Ad Grants Management

We’ll maintain your Ad Grants account to ensure it follows all of Google’s current rules and general best practices (which can change frequently).

We’ve heard from many nonprofits that they don’t have the time, capacity, or internal skill set needed to get value out of a Google Ad Grants account effectively. Some try and end up quitting in frustration. Other organizations are too daunted even to try. We can help you with only a piece of your Google Ad Grants work, or we can do the whole thing for you. Here are some of the top benefits of outsourcing:

Any nonprofit organization with a website can benefit from $10,000 a month in free Google Search advertising.

If you don’t have internal expertise, outsourcing the strategy and management of your Google Ad Grants can help you get the most out of that money.

We make it easy to start taking advantage of this free advertising.

The process can be complicated and somewhat overwhelming if you’ve never set up Google Ads campaigns before. We are experts that can handle the process for you from initial application through ongoing campaign management.

Get the most significant impact!

Maximize your Google Ad Grants by bringing on a team of experienced professionals who can help you get the most exposure possible for your free advertising.

Reduce burden on your staff.

The best practices for Google Ads change frequently, so you can free up your current staff from having to do constant research to ensure that what you are doing today will continue to work tomorrow.

Is your nonprofit ready to leverage the Google Ads Grants program? Here are a few things you’ll need to ensure you have done before engaging with us.

Check to see if your organization is eligible for a Google Grant.

Information on Google’s eligibility requirements and the Google Ad Grants policy can be found here.

Determine your target audiences, specific goals for these ads, and topics you want to focus on in your Google Ad campaigns.

You’ll need to give us some guidance before we can help you get the most out of a Google Ad Grant. Here are some questions to consider:

• What top growth goals do you think Google Ads can help you achieve?
  
  Specifically, what “conversion goals” do you have? Do you need to increase phone calls, email newsletter signups, form completion, resource downloads, or something else?
• What topics do you most want to be known for among your primary target audience?
  
  Do you have content on your website that focuses on those topics? Is your website’s user experience top-notch and functional? If not, we have the tools to create a comprehensive content marketing strategy for you.
• Who are the people you want to reach through these campaigns?
  
  Is there a geographic location you want to target? Be prepared to offer demographic and psychographic details to help our team set up your targeting.

For the topics you decide to focus on, you’ll need to ensure your website has plenty of quality content on those topics to which your Google Ads can drive traffic.

Your nonprofit organization’s website will need to feature 10 to 20 high-quality pieces of content related to specific relevant topics you want to be known for. These content pieces can include blogs, landing pages, and online resources or guides.

Set up conversion tracking on your website.

To maximize the Google Ad Grants, you must set up Google Analytics goals to track your organizational goals. This will most likely require support from your website developer if your website is not set up to capture leads or track them correctly.

There is more back and forth that often requires support from your website developer if the website is not set up to capture leads or track them correctly.

If you want to increase your internal capacity for managing your Google Ad Grants in-house, we can help with training!

Some nonprofit clients want to learn how to manage their Google Ad Grants accounts and take over their grants after a few months of our work. We offer training for your internal team members who will take over management of the grant work when our contract is over.

Communicate your needs to us, and we’ll work with you to make a plan.

If you’d like information that will help you get up to speed on Google Ad Grants, check out JB Media’s Ultimate Guide to Google Ad Grants for Nonprofits.

Our Experience

JB Media has over a decade of experience managing Google Ad Grants accounts for nonprofit clients in sectors ranging from local tourism to impact investing. We have helped many nonprofit organizations achieve their goals through successful Google Grant-funded ad campaigns. Contact us to see if we are the right partner to help your organization secure or get the most out of a Google Ad Grants.

Results

To see an example of the results we have been able to achieve, take a look at our B Lab Case Study:

• • Google Ad Grant Magic: How We Increased Conversions by 752% in One Year Through Digital Advertising