Partnership Marketing
You might be revolutionizing your industry. You might be changing people’s lives. You might have a product that beats the pants off your competitors’ products. But none of that matters if nobody knows about it. Even once you’ve produced a great website, guide, blog, infographic, or video, you’re not going to get the full benefit unless you’re actively distributing and promoting that content.
That’s where partnerships come in.
What Is Partnership Marketing and Why Is It Important?
Partnership marketing is a collaborative relationship with another business or an individual that is mutually beneficial to both partners and helps both reach their objectives. These partnerships are a transparent and creative way to reach new communities of potential customers. By generating leads and driving sales, marketing partnerships can help businesses big or small grow rapidly.
A marketing partnership might look like fostering one-on-one work relationships with influencers. Or, it might mean leveraging B2B partnerships to reach wider networks.
Thinking creatively about marketing partnerships can equal big wins for a variety of different types of businesses, even those who do not have large marketing budgets. It takes time to create and maintain these relationships, but many types of partnerships can be built for free or at a low cost. We can help you get out there, connect with people, and engage them in conversation.
Partnership Marketing
Partner marketing is an often overlooked strategy that can hold great potential—at a fraction of the cost of other strategies . Also known as co-marketing, partner marketing is when two or more organizations support each other for mutually beneficial outcomes. For example: one company donates gear for a prize package in a contest sponsored by another company, and both companies promote the contest. We’ve seen amazing results from partner marketing campaigns and we share what we’ve learned in our ebook, Effective Marketing Partnerships.
Influencer Marketing
Leveraging the networks of influencers in your industry is a fast track to greater brand awareness and credibility. People with high impact can support your efforts through social media, guest blogs, video, and other content, or sponsored reviews of product. Whether these people are new to your business or have been following you for years, we can help you identify and develop the most important influencer relationships to drive awareness of your product and mission.