Content Writing and Marketing

When people see your posts on social media, or land on your website, or receive your emails, are you getting their attention—or are they tuning you out? No matter what digital channels you’re using, so much of your success comes down to the quality of your content. To grow (and maintain) your audience, you need to create and distribute content that people will actively seek out, eagerly consume, and happily share.

Contact us to discuss your content marketing needs.

Content Marketing Works for You Across Digital Channels

Creating high quality content takes work. But, the good news is that you can repurpose it across all your online channels. For example, when you make a great video, you can post it to your YouTube channel, optimize it to be found on Google, embed it on your website, share it on social media, feature it in an email newsletter, send it to bloggers and influencers, and earn valuable links to your site. That one video just did a lot!

Our team will work with you to develop a content strategy that supports your overall digital marketing goals. And we offer a range of options to help you create that content, including writing, editing, graphic design, training, and consulting. We can also help you share and promote your content through social media, digital advertising, email, and other channels.

Content Strategy

We’ll work with you to create a content strategy that’s tailored to your goals, your audience, and your capacity. Usually this ties to SEO, as we identify the best opportunities to reach people who are searching for what you offer. Based on your target audience, we’ll advise you on the best media to use and the best channels for distribution.

Content Creation

Website Writing

Your website is the hub of all of your digital marketing efforts. Effective advertising, social media, SEO, and PR all send people to your website. So, you need a well written site that clearly conveys the value that you offer and provides the information people are looking for. That’s how you turn visitors into customers, followers, or supporters.

Blogging

Heads up: if blogging is a tedious chore for you, it’s probably not riveting your audience either. Want us to do it for you? Our creative team loves writing. And we’re storytellers who know how to capture a reader. We take the time to learn about you and your work, so we can write authentically in your voice. We calibrate our work with your overall strategy, so it actually makes things happen—not just blogging for the sake of blogging.

Flagship Content

Flagship content is content that goes above and beyond, providing exceptional value to users. Examples include reports, guides, white papers, e-books, infographics, interactive maps—you name it. Flagship content can be an SEO powerhouse, drawing traffic and earning links. It’s also a good way to grow your email list, by getting people to sign up to access it. We’ll help you pinpoint where you can provide high-value content and make it great.

Multimedia Content

What’s the best way for you to tell your story or share your expertise? We can advise you on options from video to infographics to podcasting. We’ll help you get the full SEO benefit of visual content and make sure your work finds the widest possible audience. For media we don’t produce in house, such as video, we can refer you to excellent creative professionals.

Content Curation

You can often get great benefits by simply sharing interesting content from your partners, the media, or leaders in your field. We can help you discover, curate, and distribute the best content out there. Your audience will appreciate you calling it to their attention. When done well, this tactic helps you build relationships and establish your own authority.

Support Creating Your Own Content

Editing and SEO Optimization

If you plan to write some or all of your own content, we can help you make it shine. We’ll collaborate with you to produce high quality work that’s achieves the goals in your content strategy. This often includes crafting your metadata and make other edits to make sure you get the full SEO benefit of your work.

Training and Coaching

In addition to the JB Media Institute, we offer customized training in how to tell your story online, including how to optimize for SEO. We can help you create a content calendar and stay on track. We’re available to answer your questions and help you continuously improve.

Content Distribution and Promotion

Amazing content only matters if people see it. We’ll help you connect with your target audience through content distribution services that cover social media, email marketing, online PR, influencer marketing, and partner marketing.

Lindsay Smalling, Former CEO of SOCAP

What I appreciated most was the way that the team at JB Media always balanced a strong technical understanding of our financial goals with an authentic and accessible content marketing plan to ensure we connected with longtime SOCAP attendees and a growing new target audience.

Veena Harbaugh, Marketing Director, B Lab US and Canada

The Google Grant is a great benefit to marketing teams like ours with ambitious missions and limited resources. However, we weren't able to dedicate staff time to figure out how to use and manage it. JB Media handled everything starting with reactivating our account and creating an ad strategy. Since then, they've actively managed campaign creation and conversion tracking to take full advantage of the grant. It has paid off! B Impact Assessment user registrations have increased 54% since we started working with JB Media in the fall of 2018. With JB Media's guidance, we went from struggling to start to sustained results that further our mission.

Craig Madison, former President and CEO, Grove Park Inn

JB Media delivers value to their clients by delivering an outstanding ROI on their marketing investment. The company continues to look for innovative ways to address their projects. They approach every project with a carefully thought out strategic plan and are excellent at maintaining client communications.

Sandy Pukel, President of Holistic Holiday at Sea

During the uncertainty of the pandemic, Justin and the team at JB Media were quick to come up with a solid plan for a virtual event that would help us generate revenue and grow our audience by reaching new members of the plant-based community. Holistic Holiday at Home was a great success on many fronts.

Lindsay Smalling, Former CEO of SOCAP

JB Media Group worked closely with our internal team to analyze financial and sales information, as well as marketing efforts, from previous years to continuously improve our approach. They also led the production of nearly 400 website articles and managed over 60 co-marketing partnerships. Their consistent overall strategy and implementation helped drive a steady increase in attendance and ticket revenue.

Veena Harbaugh, Marketing Director, B Lab US and Canada

B Impact Assessment user registrations have increased 54% since we started working with JB Media in the fall of 2018. With JB Media's guidance, we went from struggling to start to sustained results that further our mission.

Lindsay Smalling, Former CEO of SOCAP

With help from JB Media, we improved all our key metrics including an increase in total revenue and total attendance, a reduction in free tickets, and increased yield per ticket.

Sandy Pukel, President of Holistic Holiday at Sea

Despite the challenges of 2020, JB Media’s virtual event strategy will put us in a stronger position when we are able to return to in-person cruises and we are already planning to offer more virtual educational experiences in the future. We received lots of positive feedback from both existing and new customers. We also doubled our email list and built relationships with influential new partners.