Tourism Marketing

Increase Your Visibility By Telling Your Story

Tourism marketing has been a cornerstone of JB Media Group since the very beginning. Our approach is collaborative and curatorial. We love uncovering the special things that make your destination or tourism business stand out, to showcase an experience that can’t be had anywhere else. Whether we’re highlighting your events, attractions, accommodations, partners, community members, or great outdoors, we can create the right kind of content to expand your audience and reach, and increase visitation.

We also speak your language. We know how to tell your story with compelling content that’s on-brand, to attract first time visitors or repeat travelers, and entice them to stay for longer. We specialize in social media management and advertising, blogging, email, Google Grants, and Google Ads for tourism marketing. Putting it all together we can grow your following and encourage the right people to start planning their visit.

We’re so passionate about tourism marketing that we even co-founded a conference on the topic: the DIY Tourism Marketing Workshop, an annual event where we share our expertise with attendees from around the country. We also acquired Romantic Asheville, the top travel guide for western North Carolina. Having our headquarters in a top tourist destination doesn’t hurt either. We understand the industry, and we want to help you thrive in it.

So, how can we help you reach your destination marketing goals?

Past and Present Tourism Marketing Clients Include:

Case Study: Visit Cherokee NC

We have had the great privilege to work with Visit Cherokee NC since 2013, when we started managing their social media accounts for Facebook and Twitter. In 2015 we launched their blog, which we continue to write and publish, and in 2017 we added Instagram account management, which has been showing steady organic growth. We love highlighting the unique history, culture, and beauty of Cherokee, NC, and are always looking for new and interesting ways to showcase their annual events, attractions, and partners.