by Justin Belleme | Nov 17, 2015 | CONTENT MARKETING
Once Upon a Time… There was a very beautiful, kindhearted, and unhappy girl. She was always grimy because her wicked stepmother forced her to do all the housework. One day, the royal family invited every girl in her village to a ball at the palace. They were seeking a...
by Justin Belleme | Nov 6, 2015 | CONTENT MARKETING, EDUCATION
Who to believe about Internet marketing? It seems like every week we’re introduced to a new marketing platform, tool or strategy. Each promises exposure and engagement with potential customers but ultimately requires buy-in from the masses to become successful....
by Justin Belleme | Oct 27, 2015 | BUZZ, CONTENT MARKETING, SEO, TRENDS
A Google search for “Is Blogging Dead?” returns over 14 million results that offer a wide range of opinions. On one side is the “blogging is more important than ever” camp. On the other side is the “blogging is dead” group, who argue that social media, mobile devices,...
by Justin Belleme | Sep 22, 2015 | CONTENT MARKETING, EDUCATION, PR, SEO, SOCIAL
How do your customers know what to buy? Today, a consumer’s decision-making process involves many steps. Ten years ago, we may have asked a friend or a sales associate for their opinion before buying, say, a television. Now we look to groups of people across the...
by Justin Belleme | Jul 28, 2015 | CONTENT MARKETING
Blogging still matters. That’s not going to change, (sorry, folks), even if you feel like you don’t have the time to write. When people share a blog post from your company, and then link to your site, you build online authority that can help you achieve...
by Justin Belleme | Jul 16, 2015 | BUZZ, CONNECTIONS, CONTENT MARKETING, EDUCATION, SEO, SKILLS
An independent traditional marketing pro, an endurance athlete, and a business coach walk into a classroom. Think this is the beginning of a good joke? Think again. These three individuals represent a handful of students who just completed a fast-paced six weeks of...