Capital at Play Article: Evaluating Online Marketing Info
Who to believe about Internet marketing? It seems like every week we’re introduced to a new marketing platform, tool or strategy. Each promises exposure and engagement with potential customers but ultimately requires buy-in from the masses to become successful....Is Blogging Dead?
A Google search for “Is Blogging Dead?” returns over 14 million results that offer a wide range of opinions. On one side is the “blogging is more important than ever” camp. On the other side is the “blogging is dead” group, who argue that social media, mobile devices,...
Content Marketing: Connecting PR, SEO, and Social to Influence Consumers
How do your customers know what to buy? Today, a consumer’s decision-making process involves many steps. Ten years ago, we may have asked a friend or a sales associate for their opinion before buying, say, a television. Now we look to groups of people across the...Ghostblogging: The Easiest Way to Generate Fresh Content
Blogging still matters. That’s not going to change, (sorry, folks), even if you feel like you don’t have the time to write. When people share a blog post from your company, and then link to your site, you build online authority that can help you achieve...Summer Institute 2015 and New Internet Marketing Bootcamp
An independent traditional marketing pro, an endurance athlete, and a business coach walk into a classroom. Think this is the beginning of a good joke? Think again. These three individuals represent a handful of students who just completed a fast-paced six weeks of...
Every month we offer a free webinar with how-tos, best practices, and strategies hosted by marketing experts.
