Revolutionize Public Health Marketing with Expert Campaign Strategies
Work with Marketing Experts Who Know Public Health
JB Media Group is a leading North Carolina marketing agency specializing in public health marketing.
Public health departments and organizations often face challenges communicating important messages effectively to the community and their stakeholders. Campaigns often require expert planning, creation, and implementation to achieve their goals.
Are you hatching a communications plan about a priority health issue within your community? Is your public health campaign struggling to reach its target audience and make a meaningful impact? At JB Media Group, we understand the unique complexities of public health marketing and have the expertise to drive successful campaigns that resonate with audiences in North Carolina and beyond. Our team champions evidence-based, audience-focused, and culturally relevant communications to enhance public health information and advance health equity.
Whether you’re looking to increase fundraising, recruit volunteers, or raise awareness about your mission or programs, a well-executed social media marketing strategy can make a significant impact. It’s time to leverage social media to achieve your nonprofit’s goals! Read our insights and best practices below, and contact our team to make your social media marketing start working for you.
Serving North Carolina and Beyond Since 2020
Our proven track record of collaborating with a diverse range of partners since 2020 sets us apart. From public health departments to healthcare organizations and community groups, we have tackled critical public health issues such as COVID-19 safety, substance use disorder, chronic disease prevention, vaccine advocacy, and more.
Here’s how our expert marketing strategies can benefit your public health campaign:
Data-Driven Approach
We analyze data and insights to tailor marketing strategies that are effective, impactful, and clear.
Audience Engagement
We engage with your target audience through compelling messaging and creative social marketing campaigns.
Culturally Relevant Content
Our team ensures all health promotions are culturally sensitive and resonate with diverse populations.
Health Equity Focus
We prioritize health equity in all our campaigns to address disparities and improve community health.
We have long-standing relationships with nonprofit organizations, associations, and foundations, as well as public health professionals, working to support their communications. From public education campaigns on pervasive stigmas related to addiction to efforts that connect people in underserved communities with health department resources, we collaborate with organizations large and small to create strategic, tailored communications initiatives.
As a research-driven agency, we combine market research and demographic insights to develop tailored behavior change campaigns. We are experienced in developing multilingual (especially Spanish-language) campaign assets.
Services and Capabilities for Public Health Campaigns
A successful social media strategy involves setting clear goals, understanding your audience, and choosing the right content types. Here are a few tips for developing your content calendar and strategy for various social media channels.
Take the ALS Ice Bucket Challenge, for example. This viral social media campaign led to unprecedented awareness and fundraising. Within a few months, the campaign raised over $115 million and engaged millions worldwide.
Research and Strategy
- Audience and Segmentation Insights
- Formative Research
- Language Frameworks
- Creative and Message Testing
- Tactical Communications Planning
Digital Advertising
- Ad Placement and Optimization
- Social Media Marketing
- Digital Community Management
- Measurement, Analysis, and Reporting
Creative Development
- Brand Development
- Graphic Design
- Copywriting
- Animation Production and Video Editing
- Website Development and Page Design
Community Engagement
- Event Marketing Programs
- Partnership Activation
- Advocacy and Outreach
- Team Training for Campaign Partners & Participants (i.e., Conferences, Workshops, Lunch and Learns, Digital Drop-Ins)
Social Media Management for Public Health Campaigns
Social media marketing is an essential and cost-effective way to reach key audiences. Through geotargeting, we can amplify messages on social platforms and communication channels that people in your communities use. Through organic social media management and paid social advertising, we will increase trust, build channels for discussion, and connect people with the resources, health services, and information they need to stay healthy.
Brand Development for Public Health Campaigns
Developing a Brand Guide will offer insights into the most effective and strategic ways to leverage your digital communications—through social media posts, websites, and emails. Differentiate your message and cut through the noise with well-defined visual assets and an intentional campaign voice.
Google Ad Grants Management for Community Health Organizations
JB Media can help you apply for, strategize, set up, and maximize Google Ad Grants. Qualifying organizations that successfully apply to the program are awarded a $10,000 monthly budget in free Google Search Ads. These free ads can help you grow awareness of priority health messages and inspire your key audiences to engage or take action.
Content Marketing for Public Health Organizations and Agencies
Our content marketing services connect people to resources, services, and information they need. Work with us to meet your goals across multiple digital channels. From website engagement and conversions to SEO, list building, social media, email marketing, and pillar page creation, we’ll bring timely awareness to the critical health issues impacting your communities.
Digital Advertising for Public Health Campaigns
Beyond Google Ad Grants, our marketing firm can help you reach many of your most valuable potential audiences through pay-per-click (PPC) advertising strategies. We provide data-driven keyword strategies, sophisticated audience targeting, compelling and carefully tested ads, close attention to PPC costs, and landing pages designed for conversion and outreach.
Partners, Campaigns, and Recognition
A sample of successful public health campaigns produced and managed by JB Media Group include:
In 2022, the Centers for Disease Control and Prevention (CDC) recognized our agency and partner organizations for the regional My Reason WNC COVID-19 Safety Campaign in Western North Carolina.
CASE STUDY:
From 2020 to 2024, the JB Media team collaborated with the WNC Health Network and regional community-based partners, including WNC county health departments, to produce and share messages on crucial public health issues and public health behaviors.
During the COVID-19 pandemic, public health workers and providers wanted to share important and timely messages with residents. The WNC Health Network worked with JB Media Group to use the region’s collective, but limited, resources, centralize health literacy, and build trust with the public through the Communicators Collaborative.
The objectives of the collaborative were to:
- Create a trusted, regionally-coordinated health communication brand that supports public health interventions to change behavior and even save lives
- Provide the public with information on key health topics
- Reach and build trust with all residents of WNC and be inclusive of all communities and people in the region
The collaborative’s first campaign, My Reason WNC, focused on COVID-19 safety and prevention. It featured services, such as digital and print advertising, partner and community engagement, social media training, and digital toolkits.
CASE STUDY:
Western North Carolina Health Network #ViewFromHere Campaign
Later, we applied what we learned from the My Reason WNC campaign and adapted it to meet the needs of evergreen health issues within the region. The View From Here campaign explored problems including well-being and mental health, nutrition, physical activity, and substance use disorder. Campaign partners included 20 regional health departments and two partner community health organizations.
Elevate Key Health Issues in North Carolina with JB Media Group
We’ve worked with various health departments, healthcare nonprofits, and community health advocates, including WNC Health Network, CARE Coalition, The Eastern Band of Cherokee Indians, Our VOICE, and many other government and other organizations.
Partner with JB Media Group to elevate your public health communication efforts. Contact us today to schedule a consultation and learn how our expert strategic planning capabilities can strengthen the impact of your work. Together, we can improve public health outcomes and advance health equity.
