Is Your Website Sabotaging Your PPC Strategy? How Responsive Account Management Examines the Totality of Your Organization’s Digital Presence
Case Study: SOAR
%
Decrease in Average Cost Per ClickRate
Increase in Clicks & Impressions
Full Utilization of Google Ad Grants
OVERVIEW
SOAR is a nonprofit educational academy that provides educational programs for youth with ADHD or other learning disabilities. In early 2024, JB Media assisted SOAR by identifying and resolving technical issues on their website, significantly improving their online ad performance and overall web traffic.
SERVICES PROVIDED
- Technical SEO
- Website Performance Auditing
- Google Ads Account Management
TACTICS
- Diagnosed technical issues using Google’s PageSpeed Insights and Lighthouse
- Collaborated with SOAR’s web team to resolve CSS and JavaScript problems on the blog page
- Addressed conflicting links on landing pages
- Optimized landing pages for better ad performance and user experience
OUR STRATEGY
JB Media utilized Google’s PageSpeed Insights and Lighthouse to identify website errors affecting SOAR’s ad performance. We compiled a comprehensive list of issues and collaborated with SOAR’s web development team to resolve them. Key focus areas included improving the blog page structure, fixing HTML errors, and addressing CSS and JavaScript problems. We optimized these elements to enhance the landing page experience, increase Quality Scores, and boost overall ad effectiveness.
“It’s great to turn website woes into wins. When building a PPC strategy, the quality of the landing page matters as much as the quality of the ad.”
—CHARLES HURT
Google Grants, SEO, and IT Specialist,
JB Media Group
Results:
Increased Website & Ad Performance
After we gave SOAR our technical SEO audit and recommendations, they were able to implement the necessary fixes on their website quickly. These changes resulted in a 40-point jump in their PageSpeed Insight score, significantly increasing their website and ad performance. We saw:
- A 45.43% decrease in average CPC
- An over 125% increase in clicks and impressions
- Full utilization of their $10k Google Ad Grants account
Can we help you solve your digital marketing challenges and achieve your organization’s goals for growth and impact?
If you are a nonprofit or a for-profit purpose-driven business or social venture or want to learn more about our services, mission, and team, contact us.
