Green, Environmental, and Climate Finance Marketing
Solutions for Sustainable and Green Finance
JB Media is a B Corp Certified marketing agency committed to aiding environmental, social impact, and climate finance-focused organizations in amplifying their impact. Specializing in navigating the complex landscape of green finance marketing and communications, we partner with organizations to devise and implement dynamic digital strategies to drive awareness of programs, lending products, events, and investment tools that support sustainable and environmentally beneficial projects.
Our expertise extends to working with notable entities and financial institutions in the impact finance sector, such as SOCAP, RSF Social Finance, the Global Impact Investing Network (GIIN), Blue Mark, B Lab, and Rare.org. We help these organizations grow their impact by working on their brand messaging, email marketing, social media, content marketing, digital advertising, media relations, and other aspects of digital marketing and communications. By aligning financial products and offerings with digital marketing excellence, we empower our clients to make a tangible difference in the fight against climate change, driving economic and environmental sustainability.
Supporting Participants and Grant Recipients from the EPA Greenhouse Gas Reduction Fund
We are currently supporting the marketing and communications for several new green banking programs emerging from the Greenhouse Gas Reduction Fund including both national and local CCIA lending programs. We are also developing marketing strategy and audience targeting research and templates for the Solar for All program.
Initial projects include the logo, website, and marketing materials for the Green Bank for Rural America and the marketing strategy, logo, website, vendor marketing materials, and digital advertising strategy for the CCIA Lending program at Mountain BizWorks, a CDFI based in Asheville, NC.
Past and Present Green Finance Marketing Clients include:
We’re Excited to Support the Emerging EPA-funded Green Bank and Solar for All Programs
The Greenhouse Gas Reduction Fund (GGRF) is a national clean financing network for clean energy and climate solutions across sectors. It ensures communities have access to the capital they need to participate in and benefit from a cleaner, more sustainable economy. It consists of eight national programs (Climate United Fund, Coalition for Green Capital, Power Forward Communities, Inc., Opportunity Finance Network, Inclusiv, Justice Climate Fund, Appalachian Community Capital, and Native CDFI Network) spanning tens of thousands of projects focused on:
» Reducing climate and air pollution while reducing energy costs
» Improving public health
» Creating good-paying clean energy jobs in communities, especially in low-income and disadvantaged communities
These new lending programs excite us because they can stimulate economic growth, create jobs in rural areas, increase financial resources in climate financing, build community level climate resilience, and significantly contribute to the fight against climate change by reducing carbon emissions and promoting environmental stewardship.
At JB Media, we are passionate about leveraging our digital marketing expertise to support and promote such impactful climate policy initiatives. We see these Greenhouse Gas Reduction Fund programs as a vital bridge connecting rural and other underinvested communities with the resources needed to transition to a more sustainable and prosperous future. We’re excited to help market these programs in a way that raises awareness, attracts climate investment funds, increases loan and other program related applications, and inspires action. We have experience working with similar programs to help empower communities to become leaders in the global environmental sustainability and resilience movement.
CASE STUDY
In our collaboration with B Lab, a nonprofit focused on harnessing business as a force for good, JB Media played a pivotal role in reviving and maximizing the potential of their Google Ad Grants account, which had faced significant challenges leading to its deactivation. Our efforts began with the account’s reactivation, followed by in-depth keyword research to identify the most promising digital advertising opportunities. We further established and tracked conversion goals, diligently working with B Lab’s web developer for testing and implementation, launching numerous successful campaigns, and significantly enhancing visibility and engagement.
The impact of our intervention was substantial, leading to a marked increase in B Impact Assessment user registrations—boasting a 54% increase since our partnership began. This success story with B Lab underscores our expertise in navigating technical and strategic hurdles. It also highlights our commitment to supporting organizations in achieving their goals within climate finance and sustainability. By focusing on targeted digital strategies and continuous campaign optimization, we ensure that our clients like B Lab recover lost ground and achieve sustained growth and impact in their respective missions.
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Ready to Grow Your Impact in Green Finance?
Climate Resilience | Alternative Energy | Green Solutions | EV Technology and Infrastructure
The urgent need for expanded green finance programs cannot be overstated. As you strive to make a difference, you need the best digital marketing expertise and creative support. Contact JB Media today to share your story and discover how we can help you achieve the impact you’re aiming for.
