The Google Grant is a great benefit to marketing teams like ours with ambitious missions and limited resources. However, we weren't able to dedicate staff time to figure out how to use and manage it. JB Media handled everything starting with reactivating our account and creating an ad strategy. Since then, they've actively managed campaign creation and conversion tracking to take full advantage of the grant. It has paid off! B Impact Assessment user registrations have increased 54% since we started working with JB Media in the fall of 2018. With JB Media's guidance, we went from struggling to start to sustained results that further our mission.