New Google Update Targets Mobile-Friendliness—Are You Ready?
This past February Google announced a significant algorithm update that will transform search results by evaluating mobile-friendliness. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches...
A New Year and New Social Media Tools Being Released
If you’ve checked your news feeds lately, you may have noticed that there’s a whirlwind of social media updates happening across all platforms. It’s tough for even a seasoned social media expert to keep track of it all and digest the changes. So, to help you find the...
SEO NO-NOs: Using Ranking Data to Measure SEO Success
The job of Search Engine Optimization (SEO) is to make your site Google friendly and build site authority on topics relevant to your brand, audience, services and products. Before you begin your SEO work, however, it’s important to know how you’ll determine success....
Ode to the Editorial Calendar
Note: Enormous thanks to Kimberly Daggerhart for her ideas and examples, without which this post would not be possible! Events, press releases, social media, blog posts……how can a busy marketing manager or business owner keep up? What’s more, how can we coordinate all...
Capital at Play Article: Google: Love it or Hate it, You’ve Got to Know it
The reasons why one website shows up on the first page of Google search results while another appears on page ten may seem like one of the great mysteries of life, yet there IS a method behind the madness. Read our recent article in Capital at Play magazine, Google:...
What a Year – Grateful for a Great Year in 2014
I was recently standing in our office and thinking about how much has happened in 2014. Wow! What an exciting and full year it has been! I am so grateful for all the support and hard work that our team puts in every week for our company and for our clients. The team...
