by Peter Frisa | Nov 16, 2022 | CONTENT MARKETING, ONLINE ADVERTISING, SOCIAL
Have you ever noticed that you’re running a Google Ads search campaign, the clicks are high, and CTR is good but you’re not getting any good leads? You’ve been careful setting up your campaigns and everything checks out with the locations you’ve selected, but there...
by Kerry Lengyel | Jun 3, 2022 | SOCIAL
Looking for the best social media platform for B2B lead generation and brand awareness? LinkedIn is what you’re after. LinkedIn is a business social media platform with a vast community of working professionals and businesses. It’s an excellent platform for free...
by Peter Frisa | Apr 21, 2022 | CONTENT MARKETING, CROWDFUNDING, ONLINE ADVERTISING, SOCIAL, Uncategorized
There are plenty of reasons why a nonprofit would be interested in applying for a Google Ad Grant, which can grant up to $10,000 of free, in-kind Google search advertising every month, but before you can start reaping the benefits of a Google Grant, your nonprofit has...
by Peter Frisa | May 4, 2021 | CONTENT MARKETING, ONLINE ADVERTISING, SOCIAL, Uncategorized
When it comes to planning your digital advertising budget, there is one piece of advice that I have to offer that you might not expect coming from a marketing agency. Of course you want to get the best return on investment for your limited advertising...
by Justin Belleme | Apr 7, 2021 | CONTENT MARKETING, ONLINE ADVERTISING, SOCIAL, Uncategorized
If you don’t already have an ethical marketing policy in place for your business, you should strongly consider creating one now. I know from personal experience that the process of creating new policies can be tedious and time consuming. But it is still worth...
by Krista Gargano | Sep 16, 2020 | CONTENT MARKETING, ONLINE ADVERTISING, SOCIAL, Uncategorized
Canva is an easy-to-use, free application design tool that is taking the design world by storm and empowering businesses to design their own social media ads (and just about anything else from presentations to business cards to posters). You have probably come across...