Effective Digital Media Kit
First impressions are everything, especially in a professional environment. Because of this it is important for you to create a digital media kit for your company or product. But what exactly is a digital media kit? A digital media kit, also known as a press kit,...Think Like a Journalist: How to Increase Your Chances of Media Coverage
Attracting media coverage is a great way to promote a business, organization, attraction, or event. Journalists, reporters, and other media influencers, however, receive hundreds of pitches every week. How can you make your story so appealing to media professionals...
Content Marketing: Connecting PR, SEO, and Social to Influence Consumers
How do your customers know what to buy? Today, a consumer’s decision-making process involves many steps. Ten years ago, we may have asked a friend or a sales associate for their opinion before buying, say, a television. Now we look to groups of people across the...Resources to Produce Effective Marketing this Spring
Spring is an interesting time for JB Media. We find ourselves reflecting on the winter session of the JB Media Institute and preparing for our next cohort that will kick off on June 9th for the summer session. Intern inquiries are coming in from students wanting to...Ode to the Editorial Calendar
Note: Enormous thanks to Kimberly Daggerhart for her ideas and examples, without which this post would not be possible! Events, press releases, social media, blog posts……how can a busy marketing manager or business owner keep up? What’s more, how can we coordinate all...
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