If you don’t already have an ethical marketing policy in place for your business, you should strongly consider creating one now. I know from personal experience that the process of creating new policies can be tedious and time consuming. But … Read More >
With a collective goal of dismantling systems of white supremacy and a drive to fight for the rights of all marginalized communities, members of JB Media Group and JB Media Institute formed a Justice, Equity, Diversity, and Inclusion initiative in … Read More >
It’s been just over a year since we became a Certified B Corp. This optional, third-party certification holds for-profit companies to verified high standards of accountability, transparency, and social and environmental performance. B Corp certification has inspired us, challenged us, … Read More >
What is the biggest marketing challenge faced by most brands today? Thomas Cumberbatch believes it is a lack of identity. Cumberbatch, the Founder and Creative Director of Godzspeed Communications, suggests that organizations and businesses, just as people do, must first … Read More >