You Need an Ethical Marketing Policy: 6 Benefits for Companies (Especially B Corps)
If you don’t already have an ethical marketing policy in place for your business, you should strongly consider creating one now. I know from personal experience that the process of creating new policies can be tedious and time consuming. But it is still worth...
6 Reasons You Should Be Using Canva Pro to Make Your Social Media Content
Canva is an easy-to-use, free application design tool that is taking the design world by storm and empowering businesses to design their own social media ads (and just about anything else from presentations to business cards to posters). You have probably come across...
Paid Strategies to Increase Your Results on Social Media
The beginning of the new year is a great time to review your social media strategy and to ensure that your marketing budget is properly optimized to utilize the latest tools for strategies in social media advertising. In a recent Digital Drop-in webinar, Justin...
How To Create A Realistic Budget For Digital Advertising
One question we receive frequently at JB Media is how much should one spend on a digital marketing campaign. Within this post, we will dive into the many factors that influence this key decision, and, ultimately, help you move forward with a successful plan. Note:...
Understanding Assist Clicks and Assisted Conversions
Ready to Pause Keywords in Your AdWords Campaigns? Not So Fast. Google AdWords is the biggest search advertising platform on the web today. The pay-per-click technique means that businesses only pay when someone engages with an ad, which is great for businesses with a...
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