by Kerry Haze | Mar 27, 2024 | ONLINE ADVERTISING
In the fast-paced world of pay-per-click (PPC) advertising, keeping track of the latest updates to Google Ads can be the difference between an average campaign and a successful one. Staying on top of these changes is the key to remaining competitive online for digital...
by Kerry Haze | Feb 22, 2024 | CONTENT MARKETING, SEO
With impassioned missions but often limited budgets, nonprofits must choose the marketing tools that will help them maximize their impact. Enter the Google Ad Grants program—an initiative designed to support nonprofits’ online advertising efforts by offering up...
by Kerry Haze | Sep 25, 2023 | CONTENT MARKETING, SEO
There are so many great opportunities for nonprofits regarding Google Ad Grants, but things like SEO and content strategy must be considered to get the most out of this powerful nonprofit program. Google Ad Grants is a program from Google that offers $10,000 in...
by Kerry Haze | Feb 22, 2023 | EDUCATION, ONLINE ADVERTISING
Google’s website analytics platform is going through a major change that will sunset the old Universal Analytics property (UA) this summer and replace it with their new reporting platform—Google Analytics 4 (GA4). As the deadline quickly approaches, businesses...
by Kerry Haze | Jan 9, 2023 | CONTENT MARKETING, IMPACT MARKETING, ONLINE ADVERTISING
How We Maximize Impact with Google Ad Grants for Nonprofits As a marketing and advertising agency, we have been helping qualifying nonprofits apply for, strategize, set up, and maximize their Google Ad Grants for nearly ten years. Some of our most successful clients...