Q&A: GA4 vs. Universal Analytics

Q&A: GA4 vs. Universal Analytics

Google’s website analytics platform is going through a major change that will sunset the old Universal Analytics property (UA) this summer and replace it with their new reporting platform—Google Analytics 4 (GA4). As the deadline quickly approaches, businesses...
LinkedIn Marketing Best Practices: Paid & Organic

LinkedIn Marketing Best Practices: Paid & Organic

Looking for the best social media platform for B2B lead generation and brand awareness? LinkedIn is what you’re after.  LinkedIn is a business social media platform with a vast community of working professionals and businesses. It’s an excellent platform for free...