Q&A: GA4 vs. Universal Analytics
Google’s website analytics platform is going through a major change that will sunset the old Universal Analytics property (UA) this summer and replace it with their new reporting platform—Google Analytics 4 (GA4). As the deadline quickly approaches, businesses...
Google Ad Grants Success Stories
How We Maximize Impact with Google Ad Grants for Nonprofits As a marketing and advertising agency, we have been helping qualifying nonprofits apply for, strategize, set up, and maximize their Google Ad Grants for nearly ten years. Some of our most successful clients...
Are Your Content Strategy and Search Engine Optimization Goals Realistic?
A Step-by-Step Template to Creating an SEO Content Strategy Your content is part of your brand identity. It should support your organization’s mission and business goals. Everything you write about—on your website, social media platforms, blogs, and other marketing...
LinkedIn Marketing Best Practices: Paid & Organic
Looking for the best social media platform for B2B lead generation and brand awareness? LinkedIn is what you’re after. LinkedIn is a business social media platform with a vast community of working professionals and businesses. It’s an excellent platform for free...
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