You Need an Ethical Marketing Policy: 6 Benefits for Companies (Especially B Corps)
If you don’t already have an ethical marketing policy in place for your business, you should strongly consider creating one now. I know from personal experience that the process of creating new policies can be tedious and time consuming. But it is still worth...
What You Need to Know about Facebook’s Changes for 2021
Apple’s iOS 14 Updates People who use Apple devices with iOS 14 updates can now opt out of being tracked while using apps, which affects conversion ads, traffic ads that are optimized around Landing Page Views, app installs, and catalog sales that go to your website....
6 Reasons You Should Be Using Canva Pro to Make Your Social Media Content
Canva is an easy-to-use, free application design tool that is taking the design world by storm and empowering businesses to design their own social media ads (and just about anything else from presentations to business cards to posters). You have probably come across...
Tourism Marketing Advice for Small Towns and Communities from JB Media Founder Justin Belleme
There’s no doubt that tourism has grown into a major part of the economy here in Western North Carolina. Ever since I first started our digital marketing agency in Asheville, JB Media has supported that growth by helping local and regional businesses and...
Emily Allbritten of Athleta on Telling Your B Corp Story with Authenticity and Heart
Communicating your B Corp status and your impact story to the world can help your business connect with target audiences that are looking for brands that share your values. One big question that many B Corps are asking today is, How can we remain authentic while...
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