by Kerry Lengyel | Dec 13, 2022 | Uncategorized
A Step-by-Step Template to Creating an SEO Content Strategy Your content is part of your brand identity. It should support your organization’s mission and business goals. Everything you write about—on your website, social media platforms, blogs, and other marketing...
by April Stolarz | Aug 23, 2022 | Uncategorized
Sometimes it feels like Facebook updates happen every other day. Whether you’re a small business, social media manager, or a general Facebook user, it can be difficult to stay on top of all the changes and know what’s best for social media ad campaigns and digital...
by Peter Frisa | Apr 22, 2022 | CONTENT MARKETING, CROWDFUNDING, IMPACT MARKETING, ONLINE ADVERTISING, Uncategorized
The three most important potential benefits of Google Ads, formerly known as Google Ad Words, are increased traffic, brand awareness, and conversions. If your nonprofit qualifies for a Google Ad Grant, what goals would your nonprofit try to achieve with up to $120,000...
by Peter Frisa | Apr 21, 2022 | CONTENT MARKETING, CROWDFUNDING, ONLINE ADVERTISING, SOCIAL, Uncategorized
There are plenty of reasons why a nonprofit would be interested in applying for a Google Ad Grant, which can grant up to $10,000 of free, in-kind Google search advertising every month, but before you can start reaping the benefits of a Google Grant, your nonprofit has...
by Peter Frisa | May 4, 2021 | CONTENT MARKETING, ONLINE ADVERTISING, SOCIAL, Uncategorized
When it comes to planning your digital advertising budget, there is one piece of advice that I have to offer that you might not expect coming from a marketing agency. Of course you want to get the best return on investment for your limited advertising...
by Justin Belleme | Apr 7, 2021 | CONTENT MARKETING, ONLINE ADVERTISING, SOCIAL, Uncategorized
If you don’t already have an ethical marketing policy in place for your business, you should strongly consider creating one now. I know from personal experience that the process of creating new policies can be tedious and time consuming. But it is still worth...