Ready to Pause Keywords in Your AdWords Campaigns? Not So Fast. Google AdWords is the biggest search advertising platform on the web today. The pay-per-click technique means that businesses only pay when someone engages with an ad, which is great … Read More >
Is yours one of the 35,000+ nonprofit organizations receiving a Google Ad Grant? If so, recent Google Ad Grants policy updates (effective January 1, 2018) may affect you. Failing to follow strict guidelines may result in a suspension or canceled … Read More >
Creating Google ads to promote your business is both an art and a science. Excellent writing skills are important for the development of ad copy, and accurately interpreting data can help you make decisions that improve ROIs on existing or … Read More >
Google Ad Grants provides $10,000 worth of in-kind AdWords advertising each month to qualifying nonprofits. This free, text-based online advertising has helped spread the word for so many amazing causes. Those of you who manage Google Grant accounts might have … Read More >