Is Your Nonprofit Ready for a Google Ad Grant? And, If Not, What Your Organization Can Do to Prepare for Success
There are plenty of reasons why a nonprofit would be interested in applying for a Google Ad Grant, which can grant up to $10,000 of free, in-kind Google search advertising every month, but before you can start reaping the benefits of a Google Grant, your nonprofit has...
The Smartest Way to Allocate Your Digital Advertising and Marketing Budget
When it comes to planning your digital advertising budget, there is one piece of advice that I have to offer that you might not expect coming from a marketing agency. Of course you want to get the best return on investment for your limited advertising...
Understanding Assist Clicks and Assisted Conversions
Ready to Pause Keywords in Your AdWords Campaigns? Not So Fast. Google AdWords is the biggest search advertising platform on the web today. The pay-per-click technique means that businesses only pay when someone engages with an ad, which is great for businesses with a...Google Just Made Huge Changes to Google Ad Grants: Is Your Nonprofit Ad Grant at Risk?
Is yours one of the 35,000+ nonprofit organizations receiving a Google Ad Grant? If so, recent Google Ad Grants policy updates (effective January 1, 2018) may affect you. Failing to follow strict guidelines may result in a suspension or canceled account! Don’t let...
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