Google Nonprofits: The Benefits of Google Ad Grants for 501(c)3 Organizations
The three most important potential benefits of Google Ads, formerly known as Google Ad Words, are increased traffic, brand awareness, and conversions. If your nonprofit qualifies for a Google Ad Grant, which of these goals would your nonprofit try to achieve with up...
Is Your Nonprofit Ready for a Google Ad Grant? And, If Not, What Your Organization Can Do to Prepare for Success
There are plenty of reasons why a nonprofit would be interested in applying for a Google Ad Grant, which can grant up to $10,000 of free, in-kind Google search advertising every month, but before you can start reaping the benefits of a Google Grant, your nonprofit has...
The Smartest Way to Allocate Your Digital Advertising and Marketing Budget
When it comes to planning your digital advertising budget, there is one piece of advice that I have to offer that you might not expect coming from a marketing agency. Of course you want to get the best return on investment for your limited advertising...
Understanding Assist Clicks and Assisted Conversions
Ready to Pause Keywords in Your AdWords Campaigns? Not So Fast. Google AdWords is the biggest search advertising platform on the web today. The pay-per-click technique means that businesses only pay when someone engages with an ad, which is great for businesses with a...
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