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How To Protect Yourself From Click Fraud on your PPC Campaigns

How To Protect Yourself From Click Fraud on your PPC Campaigns

by Peter Frisa | Nov 16, 2022 | CONTENT MARKETING, ONLINE ADVERTISING, SOCIAL

Have you ever noticed that you’re running a Google Ads search campaign, the clicks are high, and CTR is good but you’re not getting any good leads?  You’ve been careful setting up your campaigns and everything checks out with the locations you’ve selected, but there...
Google Nonprofits: The Benefits of Google Ad Grants for 501(c)3 Organizations

Google Nonprofits: The Benefits of Google Ad Grants for 501(c)3 Organizations

by Peter Frisa | Apr 22, 2022 | CONTENT MARKETING, CROWDFUNDING, IMPACT MARKETING, ONLINE ADVERTISING, Uncategorized

The three most important potential benefits of Google Ads, formerly known as Google Ad Words, are increased traffic, brand awareness, and conversions. If your nonprofit qualifies for a Google Ad Grant, which of these goals would your nonprofit try to achieve with up...
Is Your Nonprofit Ready for a Google Ad Grant? And, If Not, What Your Organization Can Do to Prepare for Success

Is Your Nonprofit Ready for a Google Ad Grant? And, If Not, What Your Organization Can Do to Prepare for Success

by Peter Frisa | Apr 21, 2022 | CONTENT MARKETING, CROWDFUNDING, ONLINE ADVERTISING, SOCIAL, Uncategorized

There are plenty of reasons why a nonprofit would be interested in applying for a Google Ad Grant, which can grant up to $10,000 of free, in-kind Google search advertising every month, but before you can start reaping the benefits of a Google Grant, your nonprofit has...
The Smartest Way to Allocate Your Digital Advertising and Marketing Budget

The Smartest Way to Allocate Your Digital Advertising and Marketing Budget

by Peter Frisa | May 4, 2021 | CONTENT MARKETING, ONLINE ADVERTISING, SOCIAL, Uncategorized

When it comes to planning your digital advertising budget, there is one piece of advice that I have to offer that you might not expect coming from a marketing agency.   Of course you want to get the best return on investment for your limited advertising...
Understanding Assist Clicks and Assisted Conversions

Understanding Assist Clicks and Assisted Conversions

by Peter Frisa | Feb 7, 2018 | EDUCATION, ONLINE ADVERTISING, WEBINAR

Ready to Pause Keywords in Your AdWords Campaigns? Not So Fast. Google AdWords is the biggest search advertising platform on the web today. The pay-per-click technique means that businesses only pay when someone engages with an ad, which is great for businesses with a...
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