by Mandy Gardner | Apr 8, 2019 | IMPACT MARKETING, SKILLS
What is the biggest marketing challenge faced by most brands today? Thomas Cumberbatch believes it is a lack of identity. Cumberbatch, the Founder and Creative Director of Godzspeed Communications, suggests that organizations and businesses, just as people do, must...
by Mandy Gardner | Mar 25, 2019 | IMPACT MARKETING, SKILLS
How can a mission-driven organization or business translate their goals for growth into a strategy that will achieve trackable and measurable results? JB Media Founder Justin Belleme asked Heather Watkins that question at SOCAP18, when she appeared as a panelist in a...
by Mandy Gardner | Mar 18, 2019 | IMPACT MARKETING, SKILLS, Uncategorized
Communicating your B Corp status and your impact story to the world can help your business connect with target audiences that are looking for brands that share your values. One big question that many B Corps are asking today is, How can we remain authentic while...
by Mandy Gardner | Mar 11, 2019 | IMPACT MARKETING, SKILLS
“What are the differences between marketing an organization and marketing a campaign to catalyze a movement?” A man directed this question to Anthea Kelsick during a panel discussion focused on marketing and branding for social impact organizations at SOCAP18. Kelsick...
by Mandy Gardner | Mar 4, 2019 | IMPACT MARKETING, PR, SKILLS
Anthea Kelsick is the Chief Marketing Officer of B Lab, the nonprofit organization behind the B Corp Certification that has grown a global movement of people using business as a force for good. B Lab is redefining success in business, beyond profit, to include impact...
by Mandy Gardner | Jan 14, 2019 | CONTENT MARKETING, SKILLS
I recently taught a class to small business owners on the foundations of website content strategy. My students were entrepreneurs and professionals who were in the process of building new websites for their companies. They had a lot of questions about how to choose...