What is the biggest marketing challenge faced by most brands today? Thomas Cumberbatch believes it is a lack of identity. Cumberbatch, the Founder and Creative Director of Godzspeed Communications, suggests that organizations and businesses, just as people do, must first … Read More >
How can a mission-driven organization or business translate their goals for growth into a strategy that will achieve trackable and measurable results? JB Media Founder Justin Belleme asked Heather Watkins that question at SOCAP18, when she appeared as a panelist … Read More >
Communicating your B Corp status and your impact story to the world can help your business connect with target audiences that are looking for brands that share your values. One big question that many B Corps are asking today is, … Read More >
“What are the differences between marketing an organization and marketing a campaign to catalyze a movement?” A man directed this question to Anthea Kelsick during a panel discussion focused on marketing and branding for social impact organizations at SOCAP18. Kelsick … Read More >