How Top-Line Revenue Goals Drive Marketing: Advice from Heather Watkins of Better Impact Marketing
How can a mission-driven organization or business translate their goals for growth into a strategy that will achieve trackable and measurable results? JB Media Founder Justin Belleme asked Heather Watkins that question at SOCAP18, when she appeared as a panelist in a...
Emily Allbritten of Athleta on Telling Your B Corp Story with Authenticity and Heart
Communicating your B Corp status and your impact story to the world can help your business connect with target audiences that are looking for brands that share your values. One big question that many B Corps are asking today is, How can we remain authentic while...
How Brands Can Work Together to Catalyze Social Change Movements: Wisdom from Anthea Kelsick of B Lab
“What are the differences between marketing an organization and marketing a campaign to catalyze a movement?” A man directed this question to Anthea Kelsick during a panel discussion focused on marketing and branding for social impact organizations at SOCAP18. Kelsick...
Purpose-Driven Marketing For Greater Impact: Tips From Anthea Kelsick, CMO of B Lab
Anthea Kelsick is the Chief Marketing Officer of B Lab, the nonprofit organization behind the B Corp Certification that has grown a global movement of people using business as a force for good. B Lab is redefining success in business, beyond profit, to include impact...
How to Create a User-Centered Content Strategy for Business
I recently taught a class to small business owners on the foundations of website content strategy. My students were entrepreneurs and professionals who were in the process of building new websites for their companies. They had a lot of questions about how to choose...
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