by Peter Frisa | Apr 22, 2022 | CONTENT MARKETING, CROWDFUNDING, IMPACT MARKETING, ONLINE ADVERTISING, Uncategorized
The three most important potential benefits of Google Ads, formerly known as Google Ad Words, are increased traffic, brand awareness, and conversions. If your nonprofit qualifies for a Google Ad Grant, which of these goals would your nonprofit try to achieve with up...
by Peter Frisa | Apr 21, 2022 | CONTENT MARKETING, CROWDFUNDING, ONLINE ADVERTISING, SOCIAL, Uncategorized
There are plenty of reasons why a nonprofit would be interested in applying for a Google Ad Grant, which can grant up to $10,000 of free, in-kind Google search advertising every month, but before you can start reaping the benefits of a Google Grant, your nonprofit has...
by Peter Frisa | May 4, 2021 | CONTENT MARKETING, ONLINE ADVERTISING, SOCIAL, Uncategorized
When it comes to planning your digital advertising budget, there is one piece of advice that I have to offer that you might not expect coming from a marketing agency. Of course you want to get the best return on investment for your limited advertising...
by Justin Belleme | Apr 7, 2021 | CONTENT MARKETING, ONLINE ADVERTISING, SOCIAL, Uncategorized
If you don’t already have an ethical marketing policy in place for your business, you should strongly consider creating one now. I know from personal experience that the process of creating new policies can be tedious and time consuming. But it is still worth...
by Krista Gargano | Sep 16, 2020 | CONTENT MARKETING, ONLINE ADVERTISING, SOCIAL, Uncategorized
Canva is an easy-to-use, free application design tool that is taking the design world by storm and empowering businesses to design their own social media ads (and just about anything else from presentations to business cards to posters). You have probably come across...
by Mandy Gardner | Jan 14, 2019 | CONTENT MARKETING, SKILLS
I recently taught a class to small business owners on the foundations of website content strategy. My students were entrepreneurs and professionals who were in the process of building new websites for their companies. They had a lot of questions about how to choose...