by Kerry Haze | Feb 22, 2024 | CONTENT MARKETING, SEO
With impassioned missions but often limited budgets, nonprofits must choose the marketing tools that will help them maximize their impact. Enter the Google Ad Grants program—an initiative designed to support nonprofits’ online advertising efforts by offering up...
by Kerry Haze | Sep 25, 2023 | CONTENT MARKETING, SEO
There are so many great opportunities for nonprofits regarding Google Ad Grants, but things like SEO and content strategy must be considered to get the most out of this powerful nonprofit program. Google Ad Grants is a program from Google that offers $10,000 in...
by Sarah Benoit | Jan 29, 2019 | SEO, WEBINAR
Search engine optimization is an ever-changing field of marketing that evolves not just because of Google’s technology, but because of human behavior. The ways people use the internet and search engines has dramatically shifted over the last 20 years. In this recent...
by Sarah Benoit | Sep 2, 2018 | SEO, SKILLS, WEBINAR
Part 1: Part 2: Marketing a local business can be a daunting task when doing it on one’s own. In a recent Digital Drop-In Webinar, Justin Belleme and I explored simple strategies that are actionable, powerful, and doable by most people. While this webinar primarily...
by Justin Belleme | Feb 6, 2018 | ONLINE ADVERTISING, SEO
Businesses and organizations within the tourism and retail sectors are constantly on the lookout for new strategies to reach people near their business who may want to reach them as well. In our October Digital Drop-In webinar, I covered three DIY strategies that are...
by Leah Quintal | Dec 12, 2017 | EDUCATION, SEO, SKILLS
Google has been underscoring the importance of user experience (UX) for some time now. It makes sense. Sites that are designed for good user experience make for a better internet experience for all, and that is Google’s bottom line. Happy users equate to better...