by Sarah Benoit | Jan 29, 2019 | SEO, WEBINAR
Search engine optimization is an ever-changing field of marketing that evolves not just because of Google’s technology, but because of human behavior. The ways people use the internet and search engines has dramatically shifted over the last 20 years. In this recent...
by Sarah Benoit | Sep 2, 2018 | SEO, SKILLS, WEBINAR
Part 1: Part 2: Marketing a local business can be a daunting task when doing it on one’s own. In a recent Digital Drop-In Webinar, Justin Belleme and I explored simple strategies that are actionable, powerful, and doable by most people. While this webinar primarily...
by Justin Belleme | Feb 6, 2018 | ONLINE ADVERTISING, SEO
Businesses and organizations within the tourism and retail sectors are constantly on the lookout for new strategies to reach people near their business who may want to reach them as well. In our October Digital Drop-In webinar, I covered three DIY strategies that are...
by Leah Quintal | Dec 12, 2017 | EDUCATION, SEO, SKILLS
Google has been underscoring the importance of user experience (UX) for some time now. It makes sense. Sites that are designed for good user experience make for a better internet experience for all, and that is Google’s bottom line. Happy users equate to better...
by Leah Quintal | Jul 6, 2017 | CONTENT MARKETING, SEO
When developing a content strategy or a content calendar for your business, you want to write about what you know best. You also want to provide value to your audience by writing content that provides answers to their questions. Every search in Google is some form of...
by Rose Jenkins | May 4, 2017 | CONTENT MARKETING, SEO
When people type in search queries for topics directly related to your business or service, wouldn’t it be great if your website popped up among the top search results? They would click on it and voila! All their questions would be answered and you’d get potential...