What You Don’t Know About SEO Is Hurting You
Search engine optimization is an ever-changing field of marketing that evolves not just because of Google’s technology, but because of human behavior. The ways people use the internet and search engines has dramatically shifted over the last 20 years. In this recent...
How to Market Your Local Business Without Wasting Time and Money
Part 1: Part 2: Marketing a local business can be a daunting task when doing it on one’s own. In a recent Digital Drop-In Webinar, Justin Belleme and I explored simple strategies that are actionable, powerful, and doable by most people. While this webinar primarily...DIY Tips for Local SEO, Facebook Advertising & Google AdWords for Your Destination
Businesses and organizations within the tourism and retail sectors are constantly on the lookout for new strategies to reach people near their business who may want to reach them as well. In our October Digital Drop-In webinar, I covered three DIY strategies that are...4 Examples of Site Architecture that Nail UX and SEO
Google has been underscoring the importance of user experience (UX) for some time now. It makes sense. Sites that are designed for good user experience make for a better internet experience for all, and that is Google’s bottom line. Happy users equate to better...
4 Free Content Ideation Tools to Supercharge Your Content Strategy
When developing a content strategy or a content calendar for your business, you want to write about what you know best. You also want to provide value to your audience by writing content that provides answers to their questions. Every search in Google is some form of...
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