How to Market Your Local Business Without Wasting Time and Money
Part 1: Part 2: Marketing a local business can be a daunting task when doing it on one’s own. In a recent Digital Drop-In Webinar, Justin Belleme and I explored simple strategies that are actionable, powerful, and doable by most people. While this webinar primarily...DIY Tips for Local SEO, Facebook Advertising & Google AdWords for Your Destination
Businesses and organizations within the tourism and retail sectors are constantly on the lookout for new strategies to reach people near their business who may want to reach them as well. In our October Digital Drop-In webinar, I covered three DIY strategies that are...4 Examples of Site Architecture that Nail UX and SEO
Google has been underscoring the importance of user experience (UX) for some time now. It makes sense. Sites that are designed for good user experience make for a better internet experience for all, and that is Google’s bottom line. Happy users equate to better...4 Free Content Ideation Tools to Supercharge Your Content Strategy
When developing a content strategy or a content calendar for your business, you want to write about what you know best. You also want to provide value to your audience by writing content that provides answers to their questions. Every search in Google is some form of...How to Use Keyword Research to Generate Ideas for Your Content Strategy
When people type in search queries for topics directly related to your business or service, wouldn’t it be great if your website popped up among the top search results? They would click on it and voila! All their questions would be answered and you’d get potential...
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