Email marketing can be one of your most powerful digital marketing tools because people on your lists have “opted in” to your brand—they’ve given you their attention. The exciting challenge with email is strategizing ways to entice and engage your … Read More >
While I’m not the resident email expert at our agency JB Media (I’ll leave that to Email Marketing Manager Kirsten Campbell), I do manage the email newsletters for the JB Media Institute. I’ve learned a thing or two over the … Read More >
Scene: The Q&A segment of an email marketing presentation. Character: Inquisitive audience member who has just been called upon to ask a question. Line: What’s your secret to better open rates? Can you give us some examples of the best … Read More >