Is yours one of the 35,000+ nonprofit organizations receiving a Google Ad Grant? If so, recent Google Ad Grants policy updates (effective January 1, 2018) may affect you. Failing to follow strict guidelines may result in a suspension or canceled … Read More >
Google Analytics is a highly detailed and customizable tracking system that can provide anyone managing a website with an incredible amount of data about their website performance. For small business owners and marketing professionals, the platform can be overwhelming at … Read More >
Remarketing is a digital advertising tool that is ubiquitous across all digital advertising applications, including all social media platforms. Why is it so widely used? Because it’s very effective. And even if you’re not doing digital advertising right now, knowing … Read More >
Creating Google ads to promote your business is both an art and a science. Excellent writing skills are important for the development of ad copy, and accurately interpreting data can help you make decisions that improve ROIs on existing or … Read More >