Q&A: GA4 vs. Universal Analytics
Google's website analytics platform is going through a major change that will sunset the old Universal Analytics property (UA) this summer and replace it with their new reporting platform—Google Analytics 4 (GA4). As the deadline quickly approaches, businesses still...
Google Ad Grants Success Stories
How We Maximize Impact with Google Ad Grants for Nonprofits As a marketing and advertising agency, we have been helping qualifying nonprofits apply for, strategize, set up, and maximize their Google Ad Grants for nearly ten years. Some of our most successful clients...
Are Your Content Strategy and Search Engine Optimization Goals Realistic?
A Step-by-Step Template to Creating an SEO Content Strategy Your content is part of your brand identity. It should support your organization’s mission and business goals. Everything you write about—on your website, social media platforms, blogs, and other marketing...
How To Protect Yourself From Click Fraud on your PPC Campaigns
Have you ever noticed that you’re running a Google Ads search campaign, the clicks are high, and CTR is good but you’re not getting any good leads? You’ve been careful setting up your campaigns and everything checks out with the locations you’ve selected, but there...
How Long Does the Google Ad Grant Last?
The Google Ad Grants program has certain eligibility requirements for qualifying nonprofits. As long as a nonprofit continues to meet these eligibility requirements, there is no end to the period that they will receive the Google Ad Grant benefits and no maximum...
Are Google Ad Grants Worth It?
The Google Ad Grants Program gives nonprofit organizations the chance to advertise with Google Ads at no cost to the nonprofit. This program gives qualifying nonprofits $10,000 per month in free Google Ads to spend to promote their missions and initiatives on...