Nonprofits: Here’s How to Make Google Ad Grants Work Better for You
There are so many great opportunities for nonprofits regarding Google Ad Grants, but things like SEO and content strategy must be considered to get the most out of this powerful nonprofit program. Google Ad Grants is a program from Google that offers $10,000 in...
Uplevel Your Social Media Campaigns With Canva’s Video Editor and Animation Tools
It’s no secret that Canva has become a valuable tool for individuals, businesses, and organizations looking to design a large range of assets without the necessity for expensive design software. Its exceptional user-friendly interface makes it a beneficial tool for...
Q&A: GA4 vs. Universal Analytics
Google's website analytics platform is going through a major change that will sunset the old Universal Analytics property (UA) this summer and replace it with their new reporting platform—Google Analytics 4 (GA4). As the deadline quickly approaches, businesses still...
Google Ad Grants Success Stories
How We Maximize Impact with Google Ad Grants for Nonprofits As a marketing and advertising agency, we have been helping qualifying nonprofits apply for, strategize, set up, and maximize their Google Ad Grants for nearly ten years. Some of our most successful clients...
Are Your Content Strategy and Search Engine Optimization Goals Realistic?
A Step-by-Step Template to Creating an SEO Content Strategy Your content is part of your brand identity. It should support your organization’s mission and business goals. Everything you write about—on your website, social media platforms, blogs, and other marketing...
How To Protect Yourself From Click Fraud on your PPC Campaigns
Have you ever noticed that you’re running a Google Ads search campaign, the clicks are high, and CTR is good but you’re not getting any good leads? You’ve been careful setting up your campaigns and everything checks out with the locations you’ve selected, but there...