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Q&A: GA4 vs. Universal Analytics

Q&A: GA4 vs. Universal Analytics

by Kerry Lengyel | Feb 22, 2023 | EDUCATION, ONLINE ADVERTISING

Google's website analytics platform is going through a major change that will sunset the old Universal Analytics property (UA) this summer and replace it with their new reporting platform—Google Analytics 4 (GA4). As the deadline quickly approaches, businesses still...

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Google Ad Grants Success Stories

Google Ad Grants Success Stories

by Kerry Lengyel | Jan 9, 2023 | CONTENT MARKETING, IMPACT MARKETING, ONLINE ADVERTISING

How We Maximize Impact with Google Ad Grants for Nonprofits As a marketing and advertising agency, we have been helping qualifying nonprofits apply for, strategize, set up, and maximize their Google Ad Grants for nearly ten years. Some of our most successful clients...

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Are Your Content Strategy and Search Engine Optimization Goals Realistic?

Are Your Content Strategy and Search Engine Optimization Goals Realistic?

by Kerry Lengyel | Dec 13, 2022 | Uncategorized

A Step-by-Step Template to Creating an SEO Content Strategy Your content is part of your brand identity. It should support your organization’s mission and business goals. Everything you write about—on your website, social media platforms, blogs, and other marketing...

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How To Protect Yourself From Click Fraud on your PPC Campaigns

How To Protect Yourself From Click Fraud on your PPC Campaigns

by Peter Frisa | Nov 16, 2022 | CONTENT MARKETING, ONLINE ADVERTISING, SOCIAL

Have you ever noticed that you’re running a Google Ads search campaign, the clicks are high, and CTR is good but you’re not getting any good leads?  You’ve been careful setting up your campaigns and everything checks out with the locations you’ve selected, but there...

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How Long Does the Google Ad Grant Last?

How Long Does the Google Ad Grant Last?

by April Stolarz | Sep 30, 2022 | CONTENT MARKETING, IMPACT MARKETING, ONLINE ADVERTISING

The Google Ad Grants program has certain eligibility requirements for qualifying nonprofits. As long as a nonprofit continues to meet these eligibility requirements, there is no end to the period that they will receive the Google Ad Grant benefits and no maximum...

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Are Google Ad Grants Worth It?

Are Google Ad Grants Worth It?

by April Stolarz | Sep 27, 2022 | CONTENT MARKETING, IMPACT MARKETING, ONLINE ADVERTISING

The Google Ad Grants Program gives nonprofit organizations the chance to advertise with Google Ads at no cost to the nonprofit. This program gives qualifying nonprofits $10,000 per month in free Google Ads to spend to promote their missions and initiatives on...

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Mission-Driven Marketing

JB Media Group is a digital marketing agency providing strategy, SEO, social media, content writing, advertising, and Google Grant services. We help social enterprises, mission-driven companies, and nonprofits build a better world.

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  • Content Marketing
  • Social Media
  • Content Creation
  • Digital Advertising
  • SEO

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JB Media Group, LLC
915 Haywood Rd, Ste 101
Asheville, NC 28806

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