Boost Your Brand with These Photo Tips
When it comes to engaging people online, striking visuals are a must-have. In one of our monthly digital Drop-in webinars, Chris Allen of Asheville Photo Tours presented, “Stand Out with Your Own Photos: Visual Storytelling for Brand Engagement,” offering tips on how...
Get Started with Google Analytics Dashboards
Google Analytics is a highly detailed and customizable tracking system that can provide anyone managing a website with an incredible amount of data about their website performance. For small business owners and marketing professionals, the platform can be overwhelming...
5 Ways to Ensure Your Video Marketing Strategies Increase Social Engagement with Sarah Benoit
If you were to scroll through your social feeds right now for a few seconds, you’d likely see many videos from friends, advertisers, and businesses. By conveying your message in an engaging way, video is a huge part of how content is produced and shared on the...
Our Next Big Thing: B Corp Certification
Our team at JB Media Group is embarking on a journey—a big, important adventure—to attain B Corp certification. Since we believe that transparency = accountability, we’re going public with this intention. Becoming a certified Benefit Corporation will ensure we are...
Digital Remarketing: What it is & Why You Need to Know
Remarketing is a digital advertising tool that is ubiquitous across all digital advertising applications, including all social media platforms. Why is it so widely used? Because it’s very effective. And even if you’re not doing digital advertising right now, knowing...
Email Marketing 101: MailChimp Edition
While I’m not the resident email expert at our agency JB Media (I’ll leave that to Email Marketing Manager Kirsten Campbell), I do manage the email newsletters for the JB Media Institute. I’ve learned a thing or two over the past couple of years, including how...
