How to Use Keyword Research to Generate Ideas for Your Content Strategy
When people type in search queries for topics directly related to your business or service, wouldn’t it be great if your website popped up among the top search results? They would click on it and voila! All their questions would be answered and you’d get potential...
Does Social Media Affect Google Authority and Rankings?
It may appear at times that the answer to this question is yes, but just like everything else Google-related, the answer is never quite that simple. Since 2010 this question has been asked by many internet marketing professionals and the debate continues today....
Press & Influencer Pitches Done Right: Tips for Getting Better PR Results
Let’s say you’ve recently launched a start-up and you manage its marketing efforts. It was daunting to figure out where to start, but you’ve already taken a few steps. You’ve set up some accounts on social media channels and you're posting relevant material and...
What Is Social Media? (A Literal Interpretation)
People, especially marketing professionals, can debate this question all night until the wee hours of the morning, but we will take a very literal approach in this video blog. Social media communities are made up of a number of online tools. These tools are usually...
Tools to Support Attendees from CCM and SVN’s “Content Marketing for Entrepreneurs” Webinar
Big thanks to Conscious Company Media and Social Venture Network for hosting the content marketing webinar and all those who attended. Watch the Webinar. During our webinar conversation I brought up a couple key tools and techniques that may aid your content marketing...
How to Organize Your Pinterest Boards
Pinterest—Small but Powerful Pinterest is a smaller (and by smaller I mean less than 200 million members), but very exciting social media site that can be incredibly powerful. Many businesses or organizations that have a great website and are employing well planned,...
