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Pop Quiz: Picking Topics for Your Content Marketing

by Rose Jenkins | Dec 6, 2017 | CONTENT MARKETING, EDUCATION, SKILLS

How good are you at juggling? Can you keep two balls in the air? What about four? In our new guide, From Keyword Research to Content Strategy (part of our Digital Marketing Toolkit), we look at four factors you need to consider when you’re choosing topics for your...

How to Use Keyword Research to Generate Ideas for Your Content Strategy

by Rose Jenkins | May 4, 2017 | CONTENT MARKETING, SEO

When people type in search queries for topics directly related to your business or service, wouldn’t it be great if your website popped up among the top search results? They would click on it and voila! All their questions would be answered and you’d get potential...

Internet Summit 2016: A Look at Four Sessions Through the Eyes of Our Team

by Rose Jenkins | Nov 23, 2016 | CONNECTIONS, CONTENT MARKETING, EDUCATION, ONLINE ADVERTISING, SEO, SOCIAL, TRENDS, Uncategorized

  Each year, the much anticipated two-day Internet Summit in Raleigh, NC, brings digital marketers from near and far together under one roof to learn new strategies and best practices to keep up with industry trends. This year’s conference, November 16–17,...

Do Your Meta Title and H1 Have to Match?

by Rose Jenkins | Aug 16, 2016 | CONTENT MARKETING, SEO, SKILLS

Every article gets two titles—the meta title and the on-page title (H1). These two titles can be exactly the same. But, if you’re struggling to balance SEO and creativity, you can make them subtly different. That said, they have to bear a family resemblance! As Rand...

How to Optimize Articles From a Guest Author – Politely

by Rose Jenkins | Aug 2, 2016 | CONTENT MARKETING, SEO, SKILLS

How to Edit Articles By a Guest Author for SEO – Without Overstepping! Recently, I showed a client how to optimize articles they were publishing on their website for SEO. After all, producing good content is the hard part. Optimization is the easy part! Why not...
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