How Does the Google Ad Grant Work?
The Google Ad Grants Program gives eligible nonprofits the chance to advertise with Google Ads at no cost to the nonprofit. This program gives qualified nonprofits a budget of $10,000 per month to promote their missions and initiatives on Google.com). That’s up to...
What You Need to Know about Facebook’s Updates for Apple’s iOS 14.5
Sometimes it feels like Facebook updates happen every other day. Whether you’re a small business, social media manager, or a general Facebook user, it can be difficult to stay on top of all the changes and know what’s best for social media ad campaigns and digital...
LinkedIn Marketing Best Practices: Paid & Organic
Looking for the best social media platform for B2B lead generation and brand awareness? LinkedIn is what you’re after. LinkedIn is a business social media platform with a vast community of working professionals and businesses. It’s an excellent platform for free...
Google Nonprofits: The Benefits of Google Ad Grants for 501(c)3 Organizations
The three most important potential benefits of Google Ads, formerly known as Google Ad Words, are increased traffic, brand awareness, and conversions. If your nonprofit qualifies for a Google Ad Grant, what goals would your nonprofit try to achieve with up to $120,000...
Is Your Nonprofit Ready for a Google Ad Grant? And, If Not, What Your Organization Can Do to Prepare for Success
There are plenty of reasons why a nonprofit would be interested in applying for a Google Ad Grant, which can grant up to $10,000 of free, in-kind Google search advertising every month, but before you can start reaping the benefits of a Google Grant, your nonprofit has...
The Smartest Way to Allocate Your Digital Advertising and Marketing Budget
When it comes to planning your digital advertising budget, there is one piece of advice that I have to offer that you might not expect coming from a marketing agency. Of course you want to get the best return on investment for your limited advertising...
